Social media is becoming the world’s search engine, with more people making purchasing decisions based on the tips, advice and tricks from their favourite influencers. Beauty content is proliferating every platform, but how can brands and creators ensure they are sharing skincare information that is fact-checked.

Enter: The British Beauty Council X No7 Beauty Company Creator Collective, a first-of its kind education programme designed to educate influencers on the fundamentals of skincare. Now, in 2025, we are pleased to make the programme (also known as Skin School), open-source, meaning all brands and their content partners can benefit.

To celebrate the programme becoming fully accessible, influencers and content creators were invited to an inaugural Education Day, where debates and conversations were had around responsibility, fact checking and more. The Council was pleased to be joined by experts from No7 Beauty Company, Meta and the Committee of Advertising Practice.

At the event, Millie Kendall O.B.E, CEO of the British Beauty Council, said: ‘The importance of factual information when speaking about skin care is even more important these days as our feeds, boards, and for you pages are determined by algorithms that put your content in front of people who might not even know they needed it… That’s why we are so pleased to be collaborating with No7 Beauty Company on this initiative that will develop in line with the ever-evolving world of social media and “influencing”.’

Here’s what guests at the event had to say

To mark British Science Week, we wanted to spotlight some of the learning opportunities within Skin School so that you can brush up on your knowledge:

The Fundamentals of Skin: Dr Mike Bell, Head of Science Research at No7 Beauty Company and Alice Hart-Davis, Journalist and Founder of the Tweakments Guide, will take you through the fundamentals of skin. Take the module.

The Uniqueness of Skin: Clare O’Connor, No7 Senior Research Scientist & Sun Advisor and Dija Ayodele, Skincare expert and Aesthetician, outline the uniqueness of skin, including why our skin differs in colour. Take the module.

Skin Protection & The Sun: Clare O’Connor No7 Senior Research Scientist & Sun Advisor, and Dija Ayodele, Skincare expert and Aesthetician will educate you about sunlight and the different UV rays and how the impact they have on the skin. Take the module.