The Great British Beauty Clean Up 2026

Returning for the second year, The Great British Beauty Clean Up will call on the beauty industry to ‘clean up its act’ and fundamentally rethink its relationship with waste. In 2026, the initiative is encouraging brands to engage with reuse and refill systems, prevent stock from going to landfill and recycle empties – all whilst educating consumers.

In 2025, the initiative reached more than 160m people with more than 50 businesses committing, these included John Lewis, Cult Beauty, Josh Wood Colour and others.

British Beauty Council x MYGroup Recycling Programme

Whether you are a salon, shop or office, you can get involved with the Great British Beauty Clean Up by taking part in the British Beauty Council x MYGroup recycling programme. It provides a simple, pre-paid way to deal with hard-to-recycle waste – including mixed plastics, cosmetic packaging and foils.

Supporters of the British Beauty Council receive 15% off the cost of a take-back box and collection service using the code: BBCOMEMBER15. You can find out more here.

Find your nearest beauty product recycling point

A simple way to get involved in The Great British Beauty Clean Up is to list your beauty recycling location on our interactive map. Or, if you have empties, simply input your location into our Recycling Map (LINK) to find out where your closest beauty take-back recycling point is.

As well as in-store recycling drop-off points, many hair, beauty and wellness brands provide a return-by-post service. To find out if any of the brands you purchase from offer a return-by-post service, head to their website. If you a retailer or brand offering a take-back scheme? Contact us today to add your locations to the map.