Launching The Impact of Beauty 

The morning started with the launch of the British Beauty Council’s latest report – The Impact of Beauty: Revealing Its Social, Cultural and Economic Value, compiled by Oxford Economics and supported by the L’Oreal Groupe. The report investigates the wider value of the beauty industry, from its impact on personal wellbeing, confidence and daily resilience to the vital role it plays in anchoring high streets and communities across the UK. 

Media and policymakers heard from Baroness June Sarpong, Kate Dearden, Minister of State for Future of Work and Thierry Cheval the Chairman and Managing Director of L’Oréal Groupe UK & Ireland, alongside MIllie Kendall OBE, CEO of the British Beauty Council, on the report findings and how deep-rooted the sector is across every postcode of the UK.

The Industry Day Programme

As the Industry Day kicked into gear the doors of The Grand Temple opened welcoming guests to an onstage demonstration with Spice Girl royalty Melanie Brown MBE and Rory McPhee, celebrity hairdresser and her partner. In conversation with Great Chat author and podcast host Josh Smith, the couple shared the inspiration behind their new product range currently in development, with Mel sharing her own experience of hair discrimination and why greater representation in beauty is still very much needed. 

A full day programme of panel discussions followed, sponsored by Boots and No7 Beauty Company, ELEMIS, Sephora UK, Cult Beauty and Medik8. Bringing together influential voices from across the industry and exploring the changing beauty landscape and the forces driving its future — from consumer behaviour and innovation to social commerce, culture and business growth. 

Trinny Woodall took to the stage in conversation with Sarah Jossel to discuss building her brand and the impact of the beauty industry; while makeup pro and co-founder of V-METICS Dr Alex Box was joined by Jack Oliver, Head of Artist Relations V-METICS as she demonstrated the virtual makeup software and discussed building a community.

Across the Vestibules, guests explored activations including a hair and skin lounge from Shark Beauty; TikTok Shop Lives with Revolution Beauty and Nivea with Gemma Collins also making an appearance; beauty waste reimagined into a second life with ReFactory and MYGroup, 52 female founded brands courtesy of Buy Women Built, a China beauty showcase with Chapter XIV, logistics solutions from DHL Supply Chain, the launch of The Fix by Nip + Fab showcasing transparency in skincare; complimentary coffee and face masks from Hada Labo Tokyo, store insights from Aircards, hand massages courtesy of L’Occitane En Provence, with the Latest in Beauty, The Impact of Beauty Collection on display. 

In the foyer, an Impact of Beauty retrospective showcased backstage beauty imagery from photographer Robert Fairer, featuring beauty looks created by world-leading UK hair and makeup talent.

Hydration partner evian kept attendees watered and wellness shots were provided by The Turmeric Co.

New for 2026

New for Industry Day 2026 was the Business Impact Zone, sponsored by the UK Government in partnership with Business Growth Service, a hub for businesses to meet and network with attendees. With participating brands including Too Good to Go, ShellWorks, Boots Ignite, Venrex, British Beauty Council Growth Program, Skin Rocks by Caroline Hirons, Unsociable, Yaso, Rubicon Bridge, Toly, Pattern – creating opportunities for meaningful conversations and connections across the sector.

The day ended with a drinks reception for British Beauty Council stakeholders, and the announcement of renowned British actress Golda Rosheuvel as the British Beauty Week Ambassador 2026. There was live music and drinks flowing from Élan Bleu and Axia Spirit gin. A night was had!