Running from 12th to 25th October 2026, British Beauty Week is a nationwide celebration bringing together industry leaders, innovators, policymakers, brands, and consumers to champion the power of beauty.

This year, we shine a spotlight on beauty’s far-reaching influence — exploring its social and cultural impact, creative energy, and economic contribution across the UK.

The week kicks off with an Industry Day on October 12th and a full programme of events and consumer activations run nationwide over the two weeks until the 25th.

Be Part of British Beauty Week 2026

We’re inviting brands, retailers, salons, and beauty businesses of all sizes to take part and bring The Impact of Beauty to life through engaging activations across the country. From immersive pop-ups to in-store experiences, there are countless ways to get involved and connect with your audience.

Get Inspired

Participating brands and businesses can activate in creative and impactful ways that fit their marketing calendar. Examples include:

• Pop-up’s & Experiences: Create immersive moments that showcase your brand, products, or perspective on beauty’s impact.
• In-store Activations: Drive footfall with exclusive offers, treatments, or experiences that engage your community.
• Panel Talks & Events: Host conversations that explore key topics — from innovation and creativity to beauty’s role in society.
• Workshops & Masterclasses: Offer hands-on sessions that educate, inspire, and connect with your audience. From high streets to cultural hubs, we’re aiming to make 2026 our most far-reaching and impactful year yet.

Industry Hub

Join us on Monday, 12th October for the Industry Day at an iconic London venue, where the industry’s brightest voices will come together for a dynamic programme of panel talks, demos, activations, and business and networking opportunities. We’d love for you to be part of it. As tickets are limited, we recommend booking early via this link.

We’ll be sharing more programme announcements, speakers, and updates over the coming months — so keep an eye out. We look forward to welcoming you to British Beauty Week 2026.