Despite Brexit, the EU remains the most natural and accessible export market for British beauty. With over 440 million consumers and an established appetite for British brands, it presents British businesses with significant growth and outreach opportunities. 70% of UK beauty product exports in 2024 were purchased by EEA countries, with Ireland being the largest single buyer at £625 million.

This guide will help you navigate the post-Brexit changes that affect the process of exporting beauty products to the EU. The chief among these are rules around a Europe-based Responsible Person and the Cosmetic Products Notification Portal (CPNP).