Photo: Tom William Chapman, Runway Beauty

We represent the voices, opinions and needs of the hair, beauty and wellness industries

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Become a part of our exciting organisation and support us in our mission to raise the reputation of the beauty industry, enhance education and invest in innovation.



Help us bring beauty back into people’s lives! Our new #OhHelloBeauty campaign encourages people to return to hair and beauty salons – and help get high street and city centre businesses back on their feet.

So here’s the thing

More than 7,000 salons in the UK have gone out of business since March last year following the forced closures in light of the pandemic. While salons were able to reopen on 12 April 2021, they aren’t yet seeing the numbers of clients coming back to salons and stores that they had pre-Covid.

We’ve launched six inspirational short films to highlight how hairdressing and beauty salons are essential to people’s health and wellbeing within communities across the UK, and produced a raft of assets that you can share on social media.

Let’s help our hair and beauty salons remain the beauty heart of our high streets and cities. #OhHelloBeauty


What we do

We work with the beauty industry, government and others to drive excellence and growth across the industry.

Our ambition is to ensure that the beauty industry is recognised and valued at all levels of government, throughout the wider economy and by consumers.

Read our reports

July 2019

October 2020



Beauty Bytes

Scratch Star Awards: The Winners

Scratch Star Awards: The Winners

The 2020/21 Scratch Stars Award winners have been announced! The Scratch Star Winners were revealed live at the Scratch Stars Party on Sunday 25 July, held at the London Cabaret Club, Proud Embankment.   Shining Star Award - Lisa Wells (posthumously)  The Scratch...

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Registered Address

10 Queen Street Place
London, EC4R 1BE

Delivery address

9 Percy Street
London W1T 1DL

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