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To help consumers navigate through the minefield of baffling ingredient jargon and confusing claims, the British Beauty Council’s Sustainable Beauty Coalition has created the Planet Positive Beauty Guide – a definitive industry guide featuring easy-to-digest information to help consumers make greener beauty choices more confidently.
Drawing on a transparency framework from Provenance, it includes a comprehensive list of claims often made by the beauty industry and straightforward descriptions to help consumers understand what to look for (and to avoid) when shopping for beauty products.
The Planet Positive Beauty Guide also highlights certifications and third-party verification that shoppers can easily check for, to ensure brands can back up their eco-claims, and are not therefore greenwashing their products.
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No7 BEAUTY COMPANY HIGHLIGHT BRITISH BEAUTY WEEK
What we do
We work with the beauty industry, government and others to drive excellence and growth across the industry.
Our ambition is to ensure that the beauty industry is recognised and valued at all levels of government, throughout the wider economy and by consumers.
The British Beauty Council has worked with Government to secure a fair deal for commercial tenants within the beauty sector when the current eviction protection ends in March 2022. New regulations and a Code of Practice are being introduced to resolve the remaining...
The Department for Business, Energy and Industrial Strategy (BEIS) are looking for businesses who are putting sustainability at the heart of their operations this festive season. BEIS are asking UK businesses to fill out a short survey about the steps you're taking in...
Like for many others, I find the holidays the perfect time to restock on my favourite fragrances. Whether it’s Viktor&Rolf’s Flowerbomb, or Thierry Mugler’s ALIEN, the one thing that is almost guaranteed to be on my Christmas list is my current favourite perfume....