John Lewis, Pai, Rituals and more came together on Monday to mark Global Recycling Day and the half-way point of The Great British Beauty Clean Up. The initiative, now in its third week, has seen numerous brands commit to an industry-wide push for increased waste management. From the likes of Pfeffer Sal and The Inkey List to John Lewis and Boots, close to 70 brands have activated to increase recycling, refill and reuse rates.