A Nationwide Celebration

Activity spanned major retailers, established beauty brands and independent businesses, each marking British Beauty Week in their own way. Charlotte Tilbury hosted a series of in-store beauty masterclasses, while John Lewis presented Beauty Unfiltered: Live, a weekend of expert-led discussions and sessions across its Bluewater and Cambridge stores, featuring brands including Aveda, M·A·C, Dior, Bobbi Brown and Clarins. Boots took over its Beauty Bar in Covent Garden, and Debenhams hosted an immersive evening celebrating fragrance and self-expression.

Elsewhere, Canva brought beauty business owners together for its Create Your Glow event, exploring content creation and visual storytelling, while LOOKFANTASTIC hosted an exclusive in-store experience at its Manchester store. Sarah Chapman’s Skinesis Summit explored the future of skincare, with discussions on skin longevity and innovation, and Philip Kingsley hosted Scalp & Strand, an expert-led experience focused on hair and scalp health. Milk Makeup also marked 10 years of the brand, while Invinci Group brought senior beauty leaders together for a breakfast centred on industry insights and building connections.

A wider range of brands also created opportunities for consumers to engage with beauty in different ways. Son:mi invited visitors to Discover Your Colours through its colour analysis launch, while Natural Tendrils hosted Know Your Hair, an interactive experience combining textured hair education with beauty technology. Scottish beauty brand Fuarain also took part with an online promotion introducing consumers to its products and story.

The fortnight also saw online promotions and in-store experiences from businesses including Margaret Dabbs, L’Occitane en Provence, Comfort Zone, ICONIC London, Clara, Duck & Dry and Grace & Stella.

Supported Initiatives 

Alongside the nationwide activations, the British Beauty Council supported a number of initiatives throughout British Beauty Week. Sephora brought its global beauty festival, SEPHORiA, to London, featuring more than 40 beauty brands, interactive masterclasses, creator appearances and themed districts.

British Beauty Council, Sephora and UNiDAYS, brought the Student Shadow Board members  to Sephora’s Birmingham Bullring store before heading to its Distribution Centre in Coventry for an exclusive visit, gaining first-hand insight into the breadth of careers and opportunities within the beauty industry.

Interpath and HSBC also brought industry leaders together through a series of business-focused discussions. Interpath convened senior figures and investors to explore sector trends, deal activity and growth opportunities, while HSBC hosted an exclusive breakfast forum examining the beauty sector’s performance and future outlook, featuring insights from Millie Kendall OBE, CEO, British Beauty Council. 

Looking Ahead to 2027

As plans begin for British Beauty Week 2027, brands, retailers, independent businesses and professionals are invited to be part of the next celebration.  Interested in being part of future celebrations?  Register your interest at joinme@britishbeautycouncil.com.