Opening the two-week programme on Monday 12 October, British Beauty Week’s Industry Day connects leading brands, retailers, founders, innovators, policymakers, creators and industry experts from across the beauty industry.

A Day For The Industry

The Industry Day will feature panel discussions, live demonstrations, brand activations and networking, alongside the launch of a new Business Impact Zone for 2026 — creating even more opportunities for meaningful conversations and connections across the sector.

At the heart of the programme will be a series of panel discussions, sponsored by Boots and No7 Beauty Company, ELEMIS, Sephora UK, Cult Beauty and Medik8. Bringing together influential voices from across the industry, the sessions will explore the changing beauty landscape and the forces driving its future — from consumer behaviour and innovation to social commerce, culture and business growth.

Opening the day is a candid conversation with Melanie Brown MBE and Rory McPhee hosted by Josh Smith. You’ll get to witness a virtual make-up demonstration by Dr Alex Box, and hear Trinny Woodall in conversation with journalist Sarah Jossel.

There will also be installations and activations from Shark Beauty, TikTok Shop, MYGroup, Buy Women Built, 第十四章Chapter XIV, DHL, The Fix by Nip + Fab, Hada Labo Tokyo, Aircards, L’Occitane, Latest in Beauty and Robert Fairer, bringing a diverse mix of brands, businesses and ideas to the programme and showcasing the breadth of impact across today’s beauty industry.Hydration Partner Evian and Wellness Shots Partner The Turmeric Co. will also be supporting the programme.

The Business Impact Zone

New for 2026, the Business Impact Zone will transform The Long Room into a dedicated hub for connection, insight and industry growth.

Sponsored by the UK Government, in partnership with Business Growth Service, the space will bring together specialists across areas including packaging innovation, content strategy, sustainability and social commerce, offering bookable consultancy and meeting sessions, alongside networking opportunities and business introductions throughout the day. Brands include Too Good To Go, Shellworks, Venrex, Unsociable, Pattern, Toly, Yaso, Rubicon Bridge, Boots Ignite and Department for Business, Innovation, Science and Trade.

Following the success of British Beauty Week 2025, which reached over 250 million people, the 2026 Industry Day will once again put collaboration at the centre of the celebration.

The Industry Day Schedule

Explore the packed programme of conversations, demonstrations and panels taking place in the auditorium, and plan your visit around the sessions you won’t want to miss.

9:30 AM – 10:00 AM

In Conversation & Demonstration: Melanie Brown and Rory McPhee, chat to Josh Smith on hair equity and their new curl care range MPWR

10:15 AM – 11:00 AM

Panel Talk: Beauty Meets Culture: The New Social Currency – Supported by Boots and No7 Beauty Company

11:15 AM – 12:00 PM

Panel Talk: The Power of Beauty to Create Opportunity – Supported by ELEMIS

12:15 PM – 12:45 PM

Virtual Makeup demonstration with Dr Alex Box,  Co-Founder, V-METICS

Afternoon Programme

1:45 PM – 2:30 PM

Panel Talk: The Feel Good Factor – Beauty’s Wellbeing Impact – Supported by Cult Beauty

2:45 PM – 3:30 PM

Panel Talk: The Next Generation Beauty Shopper – Community, Commerce & the Future of Discovery – Supported by Medik8

3:45 PM – 4:30 PM

In Conversation: Trinny Woodall discusses building her brand and the impact of the beauty industry with Sarah Jossel

4:45 PM – 5:30 PM

Panel Talk: Beauty’s Superpower: The Human Connection – Suppported by Sephora UK

Join us as we explore The Impact of Beauty.