The British Beauty Council proudly announces Tatyana Heard, England rugby international and World Cup winner, as its first Sport Ambassador. Her appointment marks a new chapter for the Council, celebrating the intersection of beauty, wellbeing and self-expression, and the growing cultural influence of women’s sport.

Announced during British Beauty Week, the appointment ties in with this year’s theme “The Future of Beauty” which united brands, business leaders, policymakers and consumers through an inspiring programme of events, activations and experiences.

A World Cup winner with England’s Red Roses and multiple Six Nations champion, Tatyana has established herself as one of the most exciting centres in the game, also playing for Gloucester-Hartpury in the Premiership Women’s Rugby. Now fronting fashion and beauty campaigns, she is also leading a shift in how athleticism and beauty are represented.

“We are honoured to welcome Tatyana as our first Sport Ambassador. Her influence extends far beyond the game. She embodies the spirit of contemporary beauty, one rooted in self-belief, resilience and authenticity. As women’s sport continues its rapid ascent, Tatyana’s appointment highlights how beauty and sport are not separate but rather collaborators in empowerment.” – Millie Kendall OBE, Founder and CEO of the British Beauty Council.

With the Red Roses now crowned World Champions and already the most successful women’s team in rugby history, Tatyana stands at the heart of a breakthrough moment for women’s sport. She represents victory, resilience and reinvention; qualities that reflect the unstoppable growth of both women’s sports and the modern beauty landscape

“I’m incredibly proud to be joining the British Beauty Council as its first Sport Ambassador. Beauty, for me, is about feeling powerful in your own skin, confident and ready to tackle the game or everyday life. Rugby has taught me so much about teamwork, discipline and expression. I want to help show that beauty isn’t confined to a single definition. It’s in every girl and woman who steps up, stands tall and pushes boundaries.” – Tatyana Heard, British Beauty Council Sport Ambassador.

Tatyana’s appointment commences with immediate effect.