For 25 years, the Pure Beauty Awards have celebrated the innovation, creativity and talent shaping the beauty industry. In 2026, the awards entered a new chapter, bringing together the Pure Beauty Awards and Pure Beauty Global Awards into one unified programme with a truly international outlook.
Open to beauty brands of all sizes and from markets around the world, the awards span 21 categories, recognising excellence across skin care, make-up, hair care, fragrance, wellness, professional beauty, marketing and more.
At the heart of the new format is a 360-degree approach to recognition, bringing together two important voices within beauty. An independent panel of industry experts selects the Judges’ Choice winners, while beauty consumers and Pure Beauty readers have their say through the Readers’ Vote.
The winners will be revealed on 15 October 2026 at the 25th Pure Beauty Awards ceremony at Grosvenor House Hotel on London’s Park Lane, bringing the industry together to celebrate the brands, products and people making their mark on beauty.
EVENT DETAILS:
Link to tickets: https://hpcimedia.com/service/signup-campaign/PBAtickets26
Location: Grosvenor House Hotel, Park Lane, London
Date: Thursday 15 October from 6:00 PM
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A not-for-profit organisation representing the beauty industry, our work is supported by patrons and key industry stakeholders.
The Council champions the industry with government and drives positive change through industry-led committees.
Explore our guides, reports, and resources for consumers and businesses across British beauty.
