As a patron, COSRX will work alongside the British Beauty Council to support key industry initiatives, including the Council’s UV Safety Coalition, helping to drive greater awareness of sun protection, skincare education and public health. The partnership also represents a long-term investment in the UK market for COSRX, as the brand continues to expand its presence and contribute to conversations shaping the future of beauty.

“At COSRX, our mission has always been to help people rediscover their skin’s healthy, natural beauty through effective, science-backed skincare—and empower them to live better lives with greater confidence,” says COSRX Founder Jun Sang Hun. “We believe that positive changes in the skin inspire confidence, and that confidence helps shape a better tomorrow. This is what ‘Expecting Tomorrow’ means to COSRX.”

Science-led skincare with a global reach

For more than a decade, COSRX has sought to redefine science-led skincare. The brand’s name combines COSmetics and RX (Prescription), reflecting its founding principle of creating simple, effective skincare solutions informed by scientific research and a deep understanding of consumers’ skin concerns.

Its targeted formulations are designed to support healthier-looking skin while helping consumers build effective and accessible skincare routines with confidence. Built on the belief that skincare should deliver more than surface-level results, COSRX has gained global recognition for formulations addressing barrier support, hydration, sensitivity and skin texture.

“We’re delighted to welcome COSRX as the British Beauty Council’s first K-Beauty patron. Korean beauty continues to shape the global industry, and COSRX brings valuable expertise to our community,” says Millie Kendall OBE, Chief Executive Officer of the British Beauty Council.

Through the new patronage, COSRX and the British Beauty Council will collaborate to champion education, promote evidence-led skincare practices and support initiatives that can have a positive impact on both the beauty industry and consumers.

The partnership marks an important step in strengthening the relationship between the UK beauty industry and the global K-Beauty community, while creating opportunities to share expertise, encourage responsible innovation and support a more informed beauty sector.