Your shade doesn’t exist yet. Come and create it on Wednesday 14th October at the DCYPHER Beauty counter on John Lewis Oxford Street.
Your shade doesn’t exist yet. Come and create it on Wednesday 14th October at the DCYPHER Beauty counter on John Lewis Oxford Street.
In just 60 seconds, your skin is scanned by the innovative Beauty AI and your own individual shade is created for you. Every shade is created from scratch, never picked off a shelf, so what you take home is made for your skin tone and undertone, in the finish you love: Natural, Matte or Radiant, from sheer to full coverage.
Come in for a personalised consultation with the DCYPHER team, then leave with your Individual Skin ID and a complimentary full size Custom Foundation, on us.
DCYPHER has now created over 100,000 individual shades. Yours could be next.
A British Beauty Week exclusive at John Lewis Oxford Street.
EVENT DETAILS:
Location: John Lewis Oxford Street, London
Date: Wednesday 14th October 2026, from 10 AM to 8 PM
British Beauty Week
British Beauty Week
British Beauty Week
British Beauty Week
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A not-for-profit organisation representing the beauty industry, our work is supported by patrons and key industry stakeholders.
The Council champions the industry with government and drives positive change through industry-led committees.
Explore our guides, reports, and resources for consumers and businesses across British beauty.
