The report delves into the effects of social media, body image and consumer trust in beauty brands, revealing that 48% of consumers find social media helpful to learn more about beauty products and a third of people saying beauty makes them feel more confident about the way they look. However, the report also reveals that 80% of women have felt negatively about their own appearance after seeing edited beauty content online, with 24% feeling direct pressure to look a certain way due to social media.

Millie Kendall OBE, CEO of the British Beauty Council, said: “The UK beauty industry has always been a vibrant tapestry of creativity, entrepreneurship, craftsmanship and ambition. Let this report be a stepping stone toward a more trusted and responsible future for beauty in Britain and beyond.”

Lucy Beresford, Managing Director at SLG Brands, commented: “The beauty industry plays a major part in the lives of consumers across the world and is a source of empowerment and self-expression for many. It also contributes over £30bn to the UK economy, supporting a vast number of sectors. By sharing these insights openly, our aim is to spark conversation, challenge assumptions, and encourage the industry at large to respond with honesty and innovation. This report is a resource for our partners, peers, and the wider industry as we collectively navigate the future of beauty.”

First shared at British Beauty Week’s Industry Hub, the report is now available for you to download here.