Calling all emerging beauty brands, advertisers JCDecaux and Westfield are offering sustainability-focused brands a chance to win a one-year retail opportunity

Want to follow in the footsteps of disruptor brands Jimmy Fairly, Izipizi and Big Mamma Group, all of which propelled their retail expansion via Westfield’s Grand Prix? 

The shopping centre company is launching its competition for the fifteenth consecutive year, to find the brand of the future. Beauty brands making noise in the industry could win up to one year lease of a pop-up shop or kiosk, free of charge in a Westfield UK shopping centre, with a maximum value of £400,000. 

On the hunt for innovative ventures with sustainability at their hearts, the competition is open for submissions until the 30th June 2023. 

After applying and submitting an enticing presentation, entrants will undergo a rigorous selection process which will see sustainability and retail experts assess concept, commercial and sustainability strategies. 

Then, it’s time for customers to vote with their feet. Successful brands will be shared online, for Westfield fans to vote for the winner of The People’s Choice Prize – which will go on to highlight in 2024’s Westfield Good Festival. 

Brands that receive the highest votes will then pitch to and answer questions from an expert panel, Dragon’s Den style. After this, the winner of the Westfield Grand Prix is chosen.

On top of a one-year retail destination, the successful brand will also receive a £50,000 contribution to design and fit out its store. And, knowing that retail is nothing without a strong media strategy, the winner will receive a £20k investment into its retail promotion strategy. 

If your ears aren’t pricked already, Westfield has the best footfall rates in the country – Westfield London and Stratford are the top two busiest shopping malls in the UK. 

What’s more, the average Westfield consumer spends £110 on their visit and there is an 87% conversion rate amongst young people, so you could be reaching Gen Z and Millennials with buying power – arguably the most influential shoppers of today. 

If you are interested in getting involved in the Westfield Grand Prix, find out more here. Once applying, please cite JCDecaux in your application.