The beauty industry should be truly inclusive. The Council aims to amplify and celebrate the voices of all the communities the industry serves, and to ensure that everyone feels seen, heard, valued and excited to engage with the beauty industry. 


The DEI taskforces champion all areas of inclusivity, from promoting holistic education at the grass roots and up, to creating mentorship opportunities, championing social mobility, and celebrating brands that are leading in this space.

Diversity, Equity and Inclusivity taskforces

The British Beauty Council’s DEI Committee is made up of five unique taskforces that have been created to identify and tackle key issues across the beauty supply chain. The members of each working group are appointed for their unique and valuable insight into the sector.


Social sustainability

Whilst the planet is at the heart of sustainability, you cannot get there without a fair and sustainable society. People are at the heart of this, and planet positive brands have a responsibility to society, too.

As part of the Planet Positive Beauty Guide, the Sustainable Beauty Coalition highlighted key terms for shoppers to look for when purchasing beauty products that promote better social sustainability:


Inclusive Beauty / Black Lives Matter

Inclusive Beauty / Black Lives Matter

Black Lives Matter is a political and social movement used to highlight and fight against racism, discrimination and inequality experienced by black people.

In the cosmetics industry, it’s important to have cosmetics that are suitable for people of all ethnicities.

From representation within the brand’s marketing through to having products suitable for all ethnicities – when choosing cosmetics, consider how inclusive the brand is.




This stands for Lesbian, Gay, Bisexual, Transgender, Questioning/Queer, Intersex and Asexual – in other words, people outside of the binary spectrum. ‘Pride’ is an umbrella term for celebrations that encourage people to be proud of their sexuality and gender identity.

Choosing to support brands that celebrate acceptance and who are inclusive with their product offering will help champion diversity in beauty.

Look for brands that support LGBTQIA+ charities and causes, either via campaign products, direct donations or brand activism.

fair tax

Fair Tax

Fair Tax

Fair tax means that companies pay the right amount of tax in the right place at the right time, according to both the letter and the spirit of the law. The Fair Tax Mark accreditation scheme originated in the UK in 2014, but now operates across the world. A Fair Tax Mark certified business demonstrates a substantive commitment to responsible tax conduct, financial transparency and beneficial ownership disclosure. There must be a binding tax policy that explicitly shuns tax avoidance and the artificial use of tax havens, and no recent evidence of contradicting activities.

real living wage

Real Living Wage

Real Living Wage

A living wage is when a worker’s net income allows them to support their household with a decent standard of living. This amount varies depending on their location, employment pattern and who is in their household.

This is completely different from government ‘minimum’ wages, which do not set a benchmark for standard of living and is usually lower than the ‘living’ wage.

If you want to find a brand whose workers are paid a living wage, look for the ‘Real Living Wage’ foundation mark.

gender pay gap

Gender Pay Gap

Gender Pay Gap

The gap between wages of a man and woman doing the same job. Women are generally considered to be paid less than men. Equal pay companies ensure this is not the case.




Milton Friedman in 1970 said ”the only social responsibility of a business is to increase its profits“. This drives a business to think about profit only, as ethical business knows that there are three areas to focus in on People, Planet & Profit, this is where you make decisions as a business that are balanced between all three not just one. The world of business is changing and you as a consumer have the power to change a business to become more ethical.

Diversity and Inclusivity Report

The British Beauty Council commissioned a report examining the state of diversity and inclusivity in the British beauty industry.

Published after a Diversity and Inclusivity Panel Talk and Think Tank in collaboration with Glasgow Caledonian University’s British School of Fashion, the report covers key areas of interest including representation, commercial imperative, and sustainable inclusivity.

Diversity & Inclusivity report
May 2020

Adopting a New Outlook in a Post-Pandemic World

The beauty industry is a multi-faceted platform for creativity, self-expression and individuality, so why do barriers still exist?

Hosted by Helena Grzesk, COO of British Beauty Council, with Sam Marshall, Keri Blue, Rob Czlapka and Mary Haddock-Staniland, this conversation will explore: the democratisation of the industry; current barriers to entry for the LGBTQIA+ community; what actions are already being taken to encourage inclusivity; as well as asking what can we all do better to foster an inclusive beauty community? This panel is sponsored by Timely.

Originally broadcast during British Beauty Week 2021.

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