The British Beauty Council is dedicated to raising the reputation of the industry via various campaigns. These initiatives are designed to tackle key issues facing the hair and beauty sectors in order to aid the organisation in fulfilling it’s roadmap.

Below are some of the Council’s most successful and influential campaigns to date: 

Future Talent Programme

The British Beauty Council is dedicated to ensuring clear and diverse beauty career pathways are promoted to young people. Through the Future Talent Programme, it aims to maintain a continuous flow of new talent into the sector which will maintain the UK beauty industry’s global reputation at the cutting edge of innovation.

Bring Back Beauty

As part of the Oh Hello Beauty campaign, we launched six inspirational short biographical films to highlight how hairdressing and beauty salons are essential to people’s health and wellbeing within communities across the UK.


Our #OhHelloBeauty campaign encourages people to return to hair and beauty salons – and help get high street and city centre businesses back on their feet. We kicked it off with a collection of eye-catching social assets for members to share.


To launch the campaign we coordinated and published an open letter to Chancellor of the Exchequer Rishi Sunak from 60 leading beauty journalists calling on Government to provide urgent financial support for hairdressers, beauty salons and mobile traders.


In October 2020 we launched #ChopTheVAT – a campaign asking government to cut VAT for hair salons from 20 percent to 5 percent, as they had done for the hospitality industry. Read our press release.

At this point, some hairdressers were down 80 percent in clients while still managing the huge overheads of running a bricks-and-mortar store. An estimated 10 percent of salons had already closed since lockdown, and 43 percent of salon owners didn’t expect to survive the winter without financial help.

We produced a series of eye-catching graphics and encouraged members to share them across their social networks.

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