We work to ensure that the beauty industry is recognised and valued at all levels of government, throughout the wider economy and by consumers.
Sometimes this involves championing causes or pushing for action on behalf of our members and the beauty industry at large.
Bring Back Beauty
As part of the Oh Hello Beauty campaign, we launched six inspirational short biographical films to highlight how hairdressing and beauty salons are essential to people’s health and wellbeing within communities across the UK.
Our #OhHelloBeauty campaign encourages people to return to hair and beauty salons – and help get high street and city centre businesses back on their feet. We kicked it off with a collection of eye-catching social assets for members to share.
To launch the campaign we coordinated and published an open letter to Chancellor of the Exchequer Rishi Sunak from 60 leading beauty journalists calling on Government to provide urgent financial support for hairdressers, beauty salons and mobile traders.
UK-MADE PPE SUPPLIES
British Beauty Council patron twelveNYC launched a digital platform where beauty business can buy accessible, compliant and cost-effective PPE. Neither the British Beauty Council or twelveNYC profited from the service.
In October 2020 we launched #ChopTheVAT – a campaign asking government to cut VAT for hair salons from 20 percent to 5 percent, as they had done for the hospitality industry. Read our press release.
At this point, some hairdressers were down 80 percent in clients while still managing the huge overheads of running a bricks-and-mortar store. An estimated 10 percent of salons had already closed since lockdown, and 43 percent of salon owners didn’t expect to survive the winter without financial help.
We produced a series of eye-catching graphics and encouraged members to share them across their social networks.