Environmental, Social & Governance

Building a sustainable and equitable future for the businesses that exist within the hair, beauty and wellness industry is one of the British Beauty Council’s long-term goals.

As the backbone to all work going forward, the ESG pillar will influence wider strategy – and the industry as a whole – as the British Beauty Council works to elevate the global reputation of the sector.

Pillar President:

Jayn Sterland

Jayn Sterland

managing director, weleda uk


Jayn Sterland is Managing Director of Weleda (UK and Ireland), the natural beauty and wellness company founded by Rudolf Steiner nearly 100 years ago.

As a lifelong environmentalist, she is a champion of sustainability and a committed campaigner for cleaner beauty and environmental responsibility.

Jayn has once again been voted No 1 in the industry Top 25 ‘Who’s Who in Natural Beauty, a title she has retained for the past 4 years.



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