Formed by the British Beauty Council, The Sustainable Beauty Coalition (SBC) aims to accelerate the sustainability efforts in the beauty industry and work with government representatives to support the race to net zero campaign. The coalition was launched on the back of the British Beauty Council’s sustainability report Courage to Change.
Headed by three co-chairs, Jo-Anne Chidley, Founder of Beauty Kitchen; Oriele Frank, Chief Product & Sustainability Officer and Co-Founder at Elemis; Mark Smith, Director General at Natrue, the Coalition is led by a Steering Committee compiled from the UK’s leading beauty brands and sustainability focused organisations. The SBC is supported by an extensive advisory committee that includes industry experts, brand owners and industry body representatives from across the beauty sector.
Steering committee
Jo-Anne Chidley
Co-Chair, Steering Committee, Founder, Beauty Kitchen
Jo Chidley is a chemist and the Founder of Beauty Kitchen, a B Corp certified business on a mission to create the most effective, natural and sustainable beauty products in the world. Widely regarded as one of the pioneers of sustainable beauty, Jo is driving the beauty industry forward with better practise approaches, always.
Mark Smith
Co-Chair, Steering Committee, Director General, NATRUE
Mark oversees and leads on international political, regulatory and scientific affairs at NATRUE around advocacy, label and research. Before joining NATRUE in 2016, Mark worked internationally as a researcher in Canada and the UK. He holds a M.Chem (Hons.) degree and an interdisciplinary PhD. between chemistry and genetics.
Oriele Frank
Co-Chair, Steering Committee, Chief Product & Sustainability Officer, Co-Founder at ELEMIS
Oriele currently leads on sustainability and CSR for ELEMIS, focusing on 3 key areas Product, People and Planet responsible for the global product development, pioneering the roadmap for innovation in sustainable packaging and reducing carbon emissions across the company.
Sara Vaughan
Innovator, Creator Brands with Purpose, Positive Change Maker
Sara has done this successfully in-house for De Beers with Forevermark and The Body Shop, where she was responsible for developing and driving global brand repositioning. She was then a Vice-President at Unilever, where she looked after sustainable business and global communications for all the categories and brands and sat on the Global Personal Care Leadership Team.
Sian Sutherland
Co-Founder, a plastic planet
Laura Babbs
Global Head of Sustainability, No7 Beauty Company
Laura leads the sustainability agenda for the No7 Beauty Company on behalf of Walgreens Boots Alliance. Alongside No7, the Company is home to Liz Earle Beauty Co., Soap & Glory, Botanics, YourGoodSkin, and Sleek MakeUP. Before joining No7 Laura led sustainability for a major UK grocer and has a wealth of product sustainability experience.
Ruth Andrade
Earth Care Strategy Lead, Lush Cosmetics
Ruth started working for Lush in 2004 and soon became the head of environment, inspiring many environmental initiatives during that time. Ruth now works on three main areas: leading strategy for Earth Care within Lush, supporting organisational development based on living systems and helping evolve Lush’s innovative charitable giving strategies.
Elsie Rutterford
Co-founder, BYBI
Natalia Agathou
Sustainability Director, L'Oréal UKI
Victoria Brownlie
Chief Policy Officer, British Beauty Council
Shona Bear
Quality and Technical Manager, Superdrug
Shona is currently Quality and Technical Manager at Superdrug and is the current President of the SCS. Previously Shona was Technical Manager at Marks & Spencer where she was involved in product development and the execution of Plan A. Shona joined Yardley as a chemist after she graduated from Dundee Technical College and has always worked in the beauty industry.
Advisory committee
Adam Garfunkel
Co-Owner, Junxion
Neil Carpenter
Owner, NMC2
Anna Creed
Fractional CMO
Louise Dartford
Make-up Artist
Trish Daswaney
Director, Kohl Kreatives
Jo Fairley
Inspirational public speaker
Joanna Jensen
Founder, Childs Farm
Anabel Kindersley
Co-owner/Co-Chair - Neal’s Yard Remedies
Rachel Meckes
Senior Sustainability Manager - L'occitane UK and Ireland
Rachel Vasdekys
SBC Public Relations Consultant
Mirry Christie
CEO and Founder, B·ABLE
Will King
Founder, King of Shaves
Keith Mellen
Managing Director, Anne Veck Ltd
Christine Lawson
Sustainability Affairs Manager - CTPA
Lisa Oxenham
Beauty & Style Director, Future plc
Joan Scott
Assistant Principal, The Trafford College Group
Sara Simmonds
Conscious Innovator
Gina Conway
Trade Sustainability Ambassador - Aveda UK
Amy Nelson-Bennett
CEO, Positive Luxury
Scott Wimsett
CEO & Founder, Bespoke Banter
Crystabel Riley
Make-up Artist
Rosie Greenaway
Editor of Natural Products News and Natural Beauty News
Penny Hamilton
Co-Founder and Head of Sustainability, Westlab
Harry McIlwraith
General Manager, The Upcycled Beauty Company
Kirsty Mawhinney
Founder of Skin Insight Ltd & Board Director of Cosmetics Cluster UK
Katherine Pye
General Manager, Wildsmith Skin
Victoria Cushing
Product Director, KMI Brands
Char Love
Global Director of Advocacy, Natura&Co
Amarjit Sahota
Founder & President, Ecovia Intelligence
Tabitha James-Kraan
Founder of Tabitha James Kraan Hair Organics
Jessi Baker MBE
Founder and CEO, Provenance
Dr Barbara Olioso
PhD MSc Dip Cosmetic Science MRSC - The Green Chemist
Mike Patey
General Manager, The HBSA
Tracy Brasenell
Country Manager, [comfort zone]
Lesley Blair
CEO, BABTAC + CIBTAC
Natalie Deacon
Head of Corporate Affairs and Sustainability, Avon
Paige Tracey
Business Development Manager, Non-Food at Soil Association Certification
Georgia Trapp
Commercial Sustainability Manager, ClimatePartner UK
Steven Burns
Commercial Director, Impact Solutions
Eliza Flanagan
Co-Founder, KANKAN
David Alpert
Founder and Managing Director, iiaa
Clare Varga
Director of Beauty, WGSN
Ben Grace
Founder, SBTRCT
Sally Gouldstone
Director, Seilich
Benjamin Proctor
Director, On Repeat
Madeleine White
Founder and CEO, Juni & Co
Janique Koopman
UK&I Sustainability Manager, Coty
Dr Helen Holmes
Senior Lecturer in Sustainable Consumption, University of Manchester
Eva Ocampo
Technical Beauty Lead at Marks and Spencer
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The British Beauty Council has signed up to the government’s SME Climate Hub Pledge.