About the Sustainable Beauty Coalition

The Sustainable Beauty Coalition (SBC) was formed by the British Beauty Council as one of the recommendations of its ground-breaking sustainability report ‘Courage to Change’, published in 2020. The Coalition is made up of industry experts, brand owners and industry body representatives from across the beauty sector.

Purpose of the SBC

The Sustainable Beauty Coalition exists to:

  • Actively encourage and strengthen one collective industry voice to accelerate collaboration, knowledge and bolder collective efforts.
  • Act to create stronger frameworks and policies for the beauty sector in the UK with sustainability and green credentials as a central focus.
  • Proactively collaborate with other bodies to coordinate and accelerate the beauty industry response to sustainability.
  • Develop and implement a clear strategy, roadmap and initiatives to accelerate our climate positive-impact.
  • Champion the Green Economy and Green Recovery utilising existing and potential networks.
  • Champion the work of the industry and secure government support for further green initiatives.
  • Work with government towards its net zero by 2050 commitment.
  • Elevate our work on an international level utilising global contacts, brands and events such as COP26.
  • Monitor the progress of the British Beauty Council Roadmap against the SBC’s Framework and keep these goals and the overall execution of initiatives under review.

Steering committee

Jo-Anne Chidley

Jo-Anne Chidley

Co-Chair, Steering Committee, Founder, Beauty Kitchen

Jo Chidley is a chemist and the Founder of Beauty Kitchen, a B Corp certified business on a mission to create the most effective, natural and sustainable beauty products in the world. Widely regarded as one of the pioneers of sustainable beauty, Jo is driving the beauty industry forward with better practise approaches, always.

MARK SMITH

MARK SMITH

Co-Chair, Steering Committee, Director General, NATRUE

Mark oversees and leads on international political, regulatory and scientific affairs at NATRUE around advocacy, label and research. Before joining NATRUE in 2016, Mark worked internationally as a researcher in Canada and the UK. He holds a M.Chem (Hons.) degree and an interdisciplinary PhD. between chemistry and genetics.

Oriele Frank

Oriele Frank

Co-Chair, Steering Committee, Chief Product & Sustainability Officer, Co-Founder at ELEMIS

Oriele currently leads on sustainability and CSR for ELEMIS, focusing on 3 key areas Product, People and Planet responsible for the global product development, pioneering the roadmap for innovation in sustainable packaging and reducing carbon emissions across the company.

Sara Vaughan

Sara Vaughan

Innovator, Creator Brands with Purpose, Positive Change Maker

Sara is an Innovator, Positive Change Maker and Creator of Brands and Companies with Purpose. She is Global Chief Purpose & Sustainability Advisor to Marie Claire which reaches 91m women and girls around the world and host of The Start Somewhere podcast for Marie Claire.

Sian Sutherland

Sian Sutherland

Co-Founder, a plastic planet

Igniting social change, creating brands, campaigns and businesses with soul is Sian’s passion. She’s an award-winning serial entrepreneur with a varied background in advertising, skincare, Michelin Star restaurants, film production and brand creation. In 2017 Sian cofounded A Plastic Planet to ignite and inspire the world to turn off the plastic tap.

Laura Babbs

Laura Babbs

Global Head of Sustainability, No7 Beauty Company

Laura leads the sustainability agenda for the No7 Beauty Company on behalf of Walgreens Boots Alliance. Alongside No7, the Company is home to Liz Earle Beauty Co., Soap & Glory, Botanics, YourGoodSkin, and Sleek MakeUP. Before joining No7 Laura led sustainability for a major UK grocer and has a wealth of product sustainability experience.

Ruth Andrade

Ruth Andrade

Earth Care Strategy Lead, Lush Cosmetics

Ruth started working for Lush in 2004 and soon became the head of environment, inspiring many environmental initiatives during that time. Ruth now works on three main areas: leading strategy for Earth Care within Lush, supporting organisational development based on living systems and helping evolve Lush’s innovative charitable giving strategies.

Elsie Rutterford

Elsie Rutterford

Co-founder, BYBI

Elsie Rutterford is a co-founder of British skincare brand BYBI. She and co-founder Dominka founded the brand in 2017 inspired by a passion for natural skincare and conscious beauty. As early pioneers of skin wellness, they applied the same principles of healthy eating to their skin.

Natalia Agathou

Natalia Agathou

Sustainability Director, L'Oréal UKI

Victoria Brownlie

Victoria Brownlie

Chief Policy Officer, British Beauty Council

Victoria has 15 years of experience effecting political change across multiple industries. She is the former Director of Policy and Public Affairs at the National Hair & Beauty Federation. She possesses an excellent understanding of the inner workings of UK government, devolved administrations and local government.

Advisory committee

Adam Garfunkel

Adam Garfunkel

Co-Owner, Junxion

Neil Carpenter

Neil Carpenter

Owner, NMC2

Anna Creed

Anna Creed

Louise Dartford

Louise Dartford

Make-up Artist

Trish Daswaney

Trish Daswaney

Director, Kohl Kreatives

Jo Fairley

Jo Fairley

Inspirational public speaker

Joanna Jensen

Joanna Jensen

Founder, Childs Farm

Anabel Kindersley

Anabel Kindersley

Co-owner/Co-Chair - Neal’s Yard Remedies

Rachel Meckes

Rachel Meckes

Senior Sustainability Manager - L'occitane UK and Ireland

Fry Taylor

Fry Taylor

Founder, Green Salon Collective

Rachel Vasdekys

Rachel Vasdekys

SBC Public Relations Consultant

Will King

Will King

Founder, King of Shaves

Keith Mellen

Keith Mellen

Managing Director, Anne Veck Ltd

Christine Lawson

Christine Lawson

Sustainability Affairs Manager - CTPA

Lisa Oxenham

Lisa Oxenham

Beauty & Style Director, Future plc

Joan Scott

Joan Scott

Assistant Principal, The Trafford College Group

Sara Simmonds

Sara Simmonds

Conscious Innovator

Gina Conway

Gina Conway

Trade Sustainability Ambassador - Aveda UK

Diana Verde Nieto

Diana Verde Nieto

CEO, Positive Luxury

Scott Wimsett

Scott Wimsett

CEO & Founder, Bespoke Banter

Crystabel Riley

Crystabel Riley

Make-up Artist

Emma Grace Bailey

Emma Grace Bailey

Senior Beauty Strategist - WGSN

Rosie Greenaway

Rosie Greenaway

Editor of Natural Products News and Natural Beauty News

Satpal Singh

Satpal Singh

Chief Executive Officer , Cosmetic Consulting Company

Kirsty Mawhinney

Kirsty Mawhinney

Founder of Skin Insight Ltd & Board Director of Cosmetics Cluster UK

Katherine Pye

Katherine Pye

General Manager, Wildsmith Skin

Victoria Cushing

Victoria Cushing

Product Director, KMI Brands

Lauren Murrell

Lauren Murrell

Co-Founder By Sarah London

Amarjit Sahota

Amarjit Sahota

Founder & President, Ecovia Intelligence

Tabitha James-Kraan

Tabitha James-Kraan

Founder of Tabitha James Kraan Hair Organics

Jessi Baker MBE

Jessi Baker MBE

Founder and CEO, Provenance

Dr Barbara Olioso

Dr Barbara Olioso

PhD MSc Dip Cosmetic Science MRSC - The Green Chemist

Mike Patey

Mike Patey

General Manager, The HBSA

Tracy Brasenell

Tracy Brasenell

Country Manager, [comfort zone]

Penny Hamilton

Penny Hamilton

Co-Founder and Head of Sustainability, Westlab

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