ABOUT THE SUSTAINABLE BEAUTY COALITION
The Sustainable Beauty Coalition (SBC) was formed by the British Beauty Council as one of the recommendations of its ground-breaking sustainability report ‘Courage to Change’, published in 2020. The Coalition is made up of industry experts, brand owners and industry body representatives from across the beauty sector.
Purpose of the SBC
The Sustainable Beauty Coalition exists to:
- Actively encourage and strengthen one collective industry voice to accelerate collaboration, knowledge and bolder collective efforts.
- Act to create stronger frameworks and policies for the beauty sector in the UK with sustainability and green credentials as a central focus.
- Proactively collaborate with other bodies to coordinate and accelerate the beauty industry response to sustainability.
- Develop and implement a clear strategy, roadmap and initiatives to accelerate our climate positive-impact.
- Champion the Green Economy and Green Recovery utilising existing and potential networks.
- Champion the work of the industry and secure government support for further green initiatives.
- Work with government towards its net zero by 2050 commitment.
- Elevate our work on an international level utilising global contacts, brands and events such as COP26.
- Monitor the progress of the British Beauty Council Roadmap against the SBC’s Framework and keep these goals and the overall execution of initiatives under review.
managing director, weleda uk
Jayn Sterland had a successful career in fashion before joining green beauty pioneers Weleda in 2008, where she was appointed managing director in 2016.
An inspirational sustainable business leader and lifelong environmentalist, Jayn has continuously championed sustainability in business, sharing the company’s near-century of knowledge through her daily work, both as a public speaker and columnist.
An energetic activist for social and environmental responsibility and a committed campaigner for cleaner beauty, Jayn has once again been voted into the industry Top 25 ‘Who’s Who in Natural Beauty’ where she has featured since 2013, enjoying the No1 position for the past three years.
Vice Chair Steering Committee, Founder, Beauty Kitchen
Jo Chidley is a chemist and the Founder of Beauty Kitchen, a B Corp certified business on a mission to create the most effective, natural and sustainable beauty products in the world. Widely regarded as one of the pioneers of sustainable beauty, Jo is driving the beauty industry forward with better practise approaches, always.
Head of Corporate Affairs & Sustainability, Avon
Natalie is focused on igniting Avon’s purpose throughout and beyond the organisation. Prior to this, Natalie had a 20 year career in communications and PR. She’s led corporate communications across 50+ countries, working with consumer and B2B organisations across multiple industries.
Director General, NATRUE
Mark oversees and leads on international political, regulatory and scientific affairs at NATRUE around advocacy, label and research. Before joining NATRUE in 2016, Mark worked internationally as a researcher in Canada and the UK. He holds a M.Chem (Hons.) degree and an interdisciplinary PhD. between chemistry and genetics.
Chief Product & Sustainability Officer, Co-Founder at ELEMIS
Oriele currently leads on sustainability and CSR for ELEMIS, focusing on 3 key areas Product, People and Planet responsible for the global product development, pioneering the roadmap for innovation in sustainable packaging and reducing carbon emissions across the company.
Global Chief Purpose & Sustainability Advisor, Marie Claire
Sara is an Innovator, Positive Change Maker and Creator of Brands and Companies with Purpose. She is Global Chief Purpose & Sustainability Advisor to Marie Claire which reaches 91m women and girls around the world and host of The Start Somewhere podcast for Marie Claire.
Co-Founder, a plastic planet
Giving, Regenerative Impact & Organisational Development, LUSH
CEO & CHAIR, BABTAC & CIBTAC
DIRECTOR OF BRAND & MARKETING, THE INKEY LIST
Director, Kohl Kreatives
inspirational public speaker
Founder, Childs Farm
Beauty PR & Brand Building Expert
Founder, King of Shaves
Managing Director, Anne Veck Ltd
Co-Founder, BYBI Beauty
Beauty & Style Director, Future plc
Assistant Principal, The Trafford College Group
Creative Director, Brandstand Communications
Diana Verde Nieto
CEO, Positive Luxury
CEO & Founder, Bespoke Banter
EMEA Managing Director + President of Global Beauty of twelveNYC
Emma Grace Bailey
Senior Beauty Strategist - WGSN
Editor of Natural Products News and Natural Beauty News
Founder and CEO of Ruuby
Founder of Skin Insight Ltd & Board Director of Cosmetics Cluster UK
General Manager, HBSA
Microplastics Campaigner, The Plastic Soup Foundation
Co-Founder By Sarah London
Founder & President, Ecovia Intelligence
Founder of Tabitha James Kraan Hair Organics
Jessi Baker MBE
Founder and CEO, Provenance
Head of Business Development (non-food), Soil Association
SBC Public Relations Consultant
Vice President R&D and Sustainability, Avon, and Group R&D Capability, Natura &Co
Founder, Green Salon Collective
Co-owner/Co-Chair - Neal’s Yard Remedies
Sustainability Affairs Manager - CTPA