
About the Sustainable Beauty Coalition
The Sustainable Beauty Coalition (SBC) was formed by the British Beauty Council as one of the recommendations of its ground-breaking sustainability report ‘Courage to Change’, published in 2020. The Coalition is made up of industry experts, brand owners and industry body representatives from across the beauty sector.
Purpose of the SBC
The Sustainable Beauty Coalition exists to:
- Actively encourage and strengthen one collective industry voice to accelerate collaboration, knowledge and bolder collective efforts.
- Act to create stronger frameworks and policies for the beauty sector in the UK with sustainability and green credentials as a central focus.
- Proactively collaborate with other bodies to coordinate and accelerate the beauty industry response to sustainability.
- Develop and implement a clear strategy, roadmap and initiatives to accelerate our climate positive-impact.
- Champion the Green Economy and Green Recovery utilising existing and potential networks.
- Champion the work of the industry and secure government support for further green initiatives.
- Work with government towards its net zero by 2050 commitment.
- Elevate our work on an international level utilising global contacts, brands and events such as COP26.
- Monitor the progress of the British Beauty Council Roadmap against the SBC’s Framework and keep these goals and the overall execution of initiatives under review.
Steering committee

Jo-Anne Chidley
Co-Chair, Steering Committee, Founder, Beauty Kitchen
Jo Chidley is a chemist and the Founder of Beauty Kitchen, a B Corp certified business on a mission to create the most effective, natural and sustainable beauty products in the world. Widely regarded as one of the pioneers of sustainable beauty, Jo is driving the beauty industry forward with better practise approaches, always.

MARK SMITH
Co-Chair, Steering Committee, Director General, NATRUE
Mark oversees and leads on international political, regulatory and scientific affairs at NATRUE around advocacy, label and research. Before joining NATRUE in 2016, Mark worked internationally as a researcher in Canada and the UK. He holds a M.Chem (Hons.) degree and an interdisciplinary PhD. between chemistry and genetics.

Oriele Frank
Co-Chair, Steering Committee, Chief Product & Sustainability Officer, Co-Founder at ELEMIS
Oriele currently leads on sustainability and CSR for ELEMIS, focusing on 3 key areas Product, People and Planet responsible for the global product development, pioneering the roadmap for innovation in sustainable packaging and reducing carbon emissions across the company.

Sara Vaughan
Innovator, Creator Brands with Purpose, Positive Change Maker
Sara is an Innovator, Positive Change Maker and Creator of Brands and Companies with Purpose. She is Global Chief Purpose & Sustainability Advisor to Marie Claire which reaches 91m women and girls around the world and host of The Start Somewhere podcast for Marie Claire.

Sian Sutherland
Co-Founder, a plastic planet

Laura Babbs
Global Head of Sustainability, No7 Beauty Company
Laura leads the sustainability agenda for the No7 Beauty Company on behalf of Walgreens Boots Alliance. Alongside No7, the Company is home to Liz Earle Beauty Co., Soap & Glory, Botanics, YourGoodSkin, and Sleek MakeUP. Before joining No7 Laura led sustainability for a major UK grocer and has a wealth of product sustainability experience.

Ruth Andrade
Earth Care Strategy Lead, Lush Cosmetics
Ruth started working for Lush in 2004 and soon became the head of environment, inspiring many environmental initiatives during that time. Ruth now works on three main areas: leading strategy for Earth Care within Lush, supporting organisational development based on living systems and helping evolve Lush’s innovative charitable giving strategies.

Elsie Rutterford
Co-founder, BYBI
Elsie Rutterford is a co-founder of British skincare brand BYBI. She and co-founder Dominka founded the brand in 2017 inspired by a passion for natural skincare and conscious beauty. As early pioneers of skin wellness, they applied the same principles of healthy eating to their skin.

Natalia Agathou
Sustainability Director, L'Oréal UKI

Victoria Brownlie
Chief Policy Officer, British Beauty Council
Victoria has 15 years of experience effecting political change across multiple industries. She is the former Director of Policy and Public Affairs at the National Hair & Beauty Federation. She possesses an excellent understanding of the inner workings of UK government, devolved administrations and local government.
Advisory committee

Adam Garfunkel
Co-Owner, Junxion

Neil Carpenter
Owner, NMC2

Anna Creed

Louise Dartford
Make-up Artist

Trish Daswaney
Director, Kohl Kreatives

Jo Fairley
Inspirational public speaker

Joanna Jensen
Founder, Childs Farm

Anabel Kindersley
Co-owner/Co-Chair - Neal’s Yard Remedies

Rachel Meckes
Senior Sustainability Manager - L'occitane UK and Ireland

Fry Taylor
Founder, Green Salon Collective

Rachel Vasdekys
SBC Public Relations Consultant

Will King
Founder, King of Shaves

Keith Mellen
Managing Director, Anne Veck Ltd

Christine Lawson
Sustainability Affairs Manager - CTPA

Lisa Oxenham
Beauty & Style Director, Future plc

Joan Scott
Assistant Principal, The Trafford College Group

Sara Simmonds
Conscious Innovator

Gina Conway
Trade Sustainability Ambassador - Aveda UK

Diana Verde Nieto
CEO, Positive Luxury

Scott Wimsett
CEO & Founder, Bespoke Banter

Crystabel Riley
Make-up Artist

Emma Grace Bailey
Senior Beauty Strategist - WGSN

Rosie Greenaway
Editor of Natural Products News and Natural Beauty News

Satpal Singh
Chief Executive Officer , Cosmetic Consulting Company

Kirsty Mawhinney
Founder of Skin Insight Ltd & Board Director of Cosmetics Cluster UK

Katherine Pye
General Manager, Wildsmith Skin

Victoria Cushing
Product Director, KMI Brands

Lauren Murrell
Co-Founder By Sarah London

Amarjit Sahota
Founder & President, Ecovia Intelligence

Tabitha James-Kraan
Founder of Tabitha James Kraan Hair Organics

Jessi Baker MBE
Founder and CEO, Provenance

Dr Barbara Olioso
PhD MSc Dip Cosmetic Science MRSC - The Green Chemist

Mike Patey
General Manager, The HBSA

Tracy Brasenell
Country Manager, [comfort zone]

Penny Hamilton
Co-Founder and Head of Sustainability, Westlab
The British Beauty Council has signed up to the government’s SME Climate Hub Pledge.