Are you up to speed with the latest requirements on cosmetic claims & best practices in claims substantiation? Do you know that there is an advertising code that all online & social media ads have to follow in the UK? Are you aware of the new ISO Guidelines on natural & organic products?
The cosmetics industry is constantly evolving and becoming more and more innovative, using cutting-edge science and advanced claims. At the same time, consumers are seeking different options from the cosmetics industry, from natural and organic products, to products that are free from certain ingredients and meet their ethical expectations.
Consumers are also changing their habits, engaging more with online and social media platforms. As a result, regulators continue to give the industry best practice guidance on the use of cosmetic claims, borderline contexts, advertising codes for online and social media advertising.
As a manufacturer how up-to-date are you on ‘free from’, ‘not tested on animals’ & ‘hypoallergenic’ claims? Do you feel confident in recognising borderline context and ensuring your product is marketed as a cosmetic, avoiding pitfalls with claims referring to adverse skin conditions like eczema? Do you know how to use the new ISO Guidelines on natural and organic products to calculate the ‘naturalness’ of your cosmetic products and communicate it to consumers? Are you comfortable with the substantiation in place for your products in case of a challenge by the authorities? Do you know that there is an advertising code that all online and social media adverts have to follow in the UK?
A seminar hosted by trade organisation the Cosmetics Toiletries & Perfumery Association (CTPA) – ‘What You Should Know Before Marketing & Advertising Cosmetics’ – on 11th December will clarify these areas.
The seminar will be attended by speakers from the ASA, Clearcast, the MHRA and industry experts who will provide guidance on the latest regulatory requirements, explain claims substantiation and highlight best practices. To book and receive the CTPA’s updated Guide to Advertising and Marketing Cosmetic Claims follow the below link: