Lush plans to close all social media channels

by | Apr 15, 2019

News that Lush plan to close its social media accounts has been met with a mix of bafflement and indignation this week.

The high street natural beauty emporium say that the decision is part of a wider strategy to “cut out the middleman between ourselves and the Lush community”.

They want to return to conventional methods of communication – phone, email and live chat – because they believe these are more in keeping with their community-building ethos and one-on-one interaction, than digital social channels.

So rather than communicating with the outside world via one or two controlled platforms – and often paying for the privilege – they want to have their conversations in an unlimited and open way.

We’re interested to see if other beauty companies follow suit!

Latest posts:

How to trade in China, according to beauty trading experts

How to trade in China, according to beauty trading experts

UK success stories in the Chinese market feel novel. Take British brand's Vitabiotics expansion which has seen 30-40% year on year growth in the market since 2015, or, Argentum Apothecary's launch into China Duty Free just a year after making the jump. BeautyMatter is...

How much filler did Alice Hart-Davis’ MRI reveal?

How much filler did Alice Hart-Davis’ MRI reveal?

Originally published by Alice Hart-Davis, founder of The Tweakments Guide and member of the Council's Policy Committee, this article explores how long dermal fillers really last in the face. Alice says herself: 'Just how long can temporary dermal fillers last in the...


Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: