British Beauty Council notes that hairbots, 3D colouration tech & VR are some of the latest ways hair companies are connecting with consumers, & Redken have launched their own piece of hi tech wizardry – a new app that allows you to try out hair colours on a selfie. The app includes custom brush & erase features so you can add your own highlights, balayage or ombré, & it also connects you to the nearest Redken salon to have the look made real.
THE DEFINITION: HOW THE CATEGORIES SHAPE UP
The British Beauty Council commissioned BritainThinks to conduct research to produce an agreed definition of the industry and its constituent parts. The research comprised a quantitative survey and qualitative interviews and workshops with key industry...
