The launch of the trailblazing makeup line Ruby & Millie exactly 20 years ago this Monday. Developed by magic hands makeup artist Ruby Hammer & Millie Kendall who went on to co-found BeautyMART & British Beauty Council, this was a pivotal event in beauty being truly new, exciting & entrepreneurial – it positively reshaped the curve – launching in Harvey Nichols first, Selfridges & Boots. Of that time Millie recalls that “it was all word of mouth – that was the way to build a business. So it had to be a good product because you relied on honest endorsement & recommendation”. Ruby & Millie was a great product & a big step forward for our business on many levels.
Beyond Beauty: Get Future Ready with Creators
With the creator economy growing exponentially, we are living in a creator renaissance. Power is shifting from organisations to individuals across the world and across industries. Now, we're seeing Instagram creators directing music videos and fashion shoots, and...
