With the aim to support greater awareness around sun protection and encourage healthier, everyday habits when it comes to UV exposure, The British Beauty Council is pleased to introduce the UV Safety: Sun Smart Edit, curated in collaboration with Latest in Beauty.
Featuring products from beauty favourites including Ultra Violette, Skincycles, Dr Organic, Hello Sunday, Tan-Luxe and Philip Kingsley, this edit brings together SPF essentials, skin-supporting formulas and glow-enhancing favourites to encourage healthier habits in the sun.
But this collection is about more than beauty products. It represents an important industry movement.
Created as part of the British Beauty Council’s UV Safety Coalition, this first-of-its-kind collaboration brings brands and retailers together with a shared goal: improving access to SPF, strengthening public education around UV protection and supporting meaningful policy progress across the UK.
The need for action has never been clearer. According to Cancer Research UK, 86% of melanoma skin cancer cases are preventable, yet awareness around UV safety remains low. Recent findings from the All-Party Parliamentary Group (APPG) for Beauty, Hair & Wellbeing’s landmark inquiry A Preventable Crisis: The Case for a National UV Safety Strategy highlighted that 73% of people do not know at which UV index they should begin protecting their skin, while melanoma rates are projected to continue rising over the coming years.
The inquiry, launched to address what it describes as a “preventable public health crisis”, called for significant changes to improve public understanding and accessibility around sun protection. Recommendations included reducing VAT on sunscreen products, introducing stronger regulations around sunbed use, improving UV education in schools and increasing protections for outdoor workers.
At the heart of the report is a simple but powerful message: UV safety is not seasonal. It’s not only for holidays abroad or the hottest days of summer — it’s an everyday health consideration.
With that in mind, the Sun Smart Edit has been designed to support protection from head to toe. Inside, you’ll discover products including:
- SPF solutions for face, body and lips
- Reapplication essentials to help maintain protection throughout the day
- Hair and scalp care designed for time spent outdoors
- Skin-soothing after-sun products
- Glow-enhancing tanning favourites for those seeking radiance without compromising sun safety
Featured products include:
- Dr Organic – Aloe Vera Gel (200ml)
- Childs Farm – Bluey SPF50+ Sun Cream (100ml)
- Supergoop! – PLAY™ Mineral Lotion SPF 30 (100ml)
- Ultra Violette – PreenScreen™ SPF 50 Reapplication Mist (75ml)
- Skincycles – Lumina Body Shield (50ml)
- Lancaster – Sun Beauty Body Milk SPF30 (50ml)
- KSECRET – SEOUL 1988 Sun: Pine Tree + Ceramide (50ml)
- Philip Kingsley – Swimcap Water Resistant Mask (40ml)
- By Sarah – Serene Daily SPF 50+ (30ml)
- Gatineau – Radiance Enhancing Vitamin C Serum (30ml)
- Hello Sunday – The One For Your Lips Lip Balm SPF50 (15ml)
- Tan-Luxe – Super Glow (4ml)
- Rodial – Bronze Glowlighter Deluxe (2g)
Alongside these products, the edit also includes practical additions designed to support awareness and prevention, including the Skcin Mole Ruler, encouraging regular skin monitoring and early detection conversations.
With this initiative The British Beauty Council’s is contributing to the ongoing conversation around skin health and supporting individuals in making informed choices around sun safety as part of their everyday routines.
The British Beauty Council are offering 10% off with code BBCUVFRIEND, buy yours today.
