Has thus far managed to avoid any armpit reports on our feed, even this year’s trends for underarm glitter & detox masks. But the latest idea cannot be ignored: underarm advertising. Japanese co Wakino (‘waki’ is Japanese for armpit) think that armpits are the next frontier in advertising, & are selling space on behalf of beauty co Liberta who make, among other things, armpit cream. They’ve done the same for a co that offers an underarm hair removal service, paying the human billboards £70 an hour to travel around on Tokyo’s subway holding the overhead handles. Wakino next plan to stage a contest to find the prettiest pits in Japan. Desperate measures for viral exposure or a genius move with no ‘arm done?
Tatyana Heard discusses hair equity, wellness and representation in women’s rugby
As women’s sport continues to rise, conversations around representation, identity and wellbeing are increasingly important - both on and off the pitch. Last year, during British Beauty Week, Tatyana Heard was announced as the first Sport Ambassador for the British...
