THE DEFINITION: HOW THE CATEGORIES SHAPE UP

by | Apr 19, 2019

The British Beauty Council commissioned BritainThinks to conduct research to produce an agreed definition of the industry and its constituent parts.

 

  • The research comprised a quantitative survey and qualitative interviews and workshops with key industry stakeholders.
  • Participants were selected from a broad mix of companies and individuals working within the beauty industry including, service providers, manufacturers, marketing and media and retail.
  • Draft industry definition statements were tested and refined with key stakeholders to find agreed definitions for products and services.

 

 

BEAUTY & GROOMING PRODUCTS

Beauty and grooming products are consumer and professional goods purchased to enhance and/or maintain personal appearance, presence and/or wellbeing. They will include categories such as cosmetics, skin, hair and body care, personal care and hygiene products, accessories and applications.

 

PERSONAL CARE/MAINTENANCE

Hair (including care and styling) (trichology and beard grooming)

Personal care and hygiene (including cosmetic dental care)

Skin and bodycare (including face, lips, feet, hands and body)

Suncare (including self-tan)

Hair removal (shaving, waxing, laser, depilatory)

Nail care

 

PERSONAL ENHANCEMENT

Cosmetics (make-up)

Nail colour

Accessories (including applicators, tools, disposables and electricals)

Applications (including false lashes and nails)

Hair colour, relaxers and other chemical services, extensions, wigs and enhancements

Personal fragrance/perfume (including ancillaries, bath and body)

Beauty supplements/ingestibles

 

BEAUTY & GROOMING SERVICES

Beauty and grooming services are professional treatments purchased by consumers to enhance and/or maintain their personal appearance, presence and/or wellbeing. They will include categories such as treatments and tutorials for hair, nails, face and body, and cosmetic and surgical procedures.

Beauty treatments, including face, body, brow, lashes, feet and nails

Hair services, including colour, perms, relaxing and other chemical services, cuts, extensions, barbering, wigs

Cosmetic procedures, including non-invasives and injectables

Medical beauty (cosmetic surgery, dentistry, dermatology, trichology, hair transplants and hair loss)

Hair removal

Tanning

Mobile beauty

Beauty consultations

Permanent make-up

Tutorials/workshops

Holistic treatments (including massage, reflexology, acupuncture)

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