90% of American teens prefer to buy beauty instore

by | Apr 23, 2019

A survey by investment bank Piper Jaffray has revealed that, despite buying pretty much everything else online, 90% of American teens prefer to buy beauty instore and that stat has not changed in years.

Writing for The Business of Fashion Rachel Strugatz discovers that the main reason behind this is the obvious practical issue about not being able to assess or predict how makeup will look on your skin.

Many like to feel the texture of products too because this also impacts on their individual performance, especially where cosmetics go.

Beauty is a replenishment category online for this generation which, as the author points out, means that to acquire new customers, bricks and mortar is still where the beauty action happens.

Latest posts:

How to trade in China, according to beauty trading experts

How to trade in China, according to beauty trading experts

UK success stories in the Chinese market feel novel. Take British brand's Vitabiotics expansion which has seen 30-40% year on year growth in the market since 2015, or, Argentum Apothecary's launch into China Duty Free just a year after making the jump. BeautyMatter is...

How much filler did Alice Hart-Davis’ MRI reveal?

How much filler did Alice Hart-Davis’ MRI reveal?

Originally published by Alice Hart-Davis, founder of The Tweakments Guide and member of the Council's Policy Committee, this article explores how long dermal fillers really last in the face. Alice says herself: 'Just how long can temporary dermal fillers last in the...

THE NEWS YOU NEED TO KNOW

Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: