Penhaligon’s has appointed The Prince of Wales as its new nose for a fragrance that’s planet and people conscious 

It’s not often you get to feel like royalty (or smell like it for that matter), but British perfume brand Penhaligon’s’ new scent means you’re one spritz away. 

Highgrove Bouquet, a new collaboration between the brand and HRH Prince Charles, takes its notes from the fragrant summers at Highgrove Gardens. The scent is inspired by the Weeping Silver Lime which grows at the private royal residence in Wiltshire. 

On the collaboration, the brand says: ‘Penhaligon’s is proud to present this unique collaboration with The Prince’s Foundation for the creation of a fragrance as natural as it is elegant as it is warm.’ The EDP combines notes of mimosa and cedar as well as silver lime.

The perfume, which retails at £152, is as much inspired by sustainability as it is summer scents. Called ‘a fragrance for the future’ by the scent house, it stays true to Prince Charles’ dedication to protecting the environment. 

All plastic components of the bottle have been replaced with 100% recycled and recyclable paper and sugar cane eco-foam. On top of that, the printing on the bottles of Highgrove Bouquet uses all organic ink which is free of mineral oils.

Available to purchase online, in-store and at London department store Fortnum and Masons, every buy gives back to charity. For every bottle sold, 10% of proceeds will go to The Prince’s Foundation. 

The Prince’s Foundation was created through the merger in 2018 and is dedicated to championing a sustainable approach to living. It runs a diverse programme of education and training courses for people of all ages and backgrounds to ensure for local regeneration. All of the donations made from this collaboration will help fund the charity’s training and education programmes including those in heritage crafts, horticulture, fashion and textiles, and sustainable food and farming.

This isn’t the first beauty collaboration the industry has seen from the Prince of Wales this year. Launching on International Youth Day on August 12th, Molton Brown announced a three-year collaboration with The Prince’s Trust. 

On top of a fundraising pledge, the heritage fragrance brand will be reviewing and advising on cover letters and CVs as well as sharing their experience of working within the beauty industry. 

Both the Highgrove Bouquet and Molton Brown collaborations tap into the luxury, conscious consumer whilst reinforcing heritage. 

The Prince of Wales has also collaborated with British soap and wellness brand Bramley, stocking lines of its range in the Highgrove Gardens online shop.

Penhaligon’s has served the royal family since the late 1800s. The scent house was founded by William Henry Penhaligon, who became Court Barber and Perfumer to Queen Victoria.