The British Beauty Council has announced the full line-up for its Industry Hub demos, taking place on 22nd October 2025 at the Royal Society of Arts in Central London. The event will feature live demos from Val Garland, Sam McKnight, Michael Douglas, and other leading industry figures.
As part of British Beauty Week 2025, the demos will bring together leading figures from across the beauty sector for a day of live demonstrations, masterclasses, and insightful discussions on artistry, innovation, and the future of beauty.
Attendees with an all-day pass will have access to all the demos throughout the day (subject to capacity).
Demo schedule:
10:30 – 11:30am: Sam McKnight & Val Garland: Icons of Artistry
11:45 – 12:15: Dominic Skinner: The Power of Makeup
12:30 – 1:00pm: Michael Douglas: The Art of Hair
1:15 – 1:45pm: Kay Montano & Emily Wood: Makeup Masterclass
2:00 – 2:30pm: Tendai Moyo: The Craft of Curls
2:45 – 3:15pm: Ruby Hammer MBE: Effortless Modern Makeup
