Aevum: A next generation hair salon opens in Bloomsbury

by | Oct 9, 2025

International hair stylist Tom Smith and luxury salon expert Chris Donohue have launched AEVUM, a pioneering new hair salon in the heart of Bloomsbury. Opening its doors on Monday 6th October, AEVUM seeks to redefine what a hair salon can be – combining cutting-edge biotechnology with a holistic approach to wellbeing.

For the first time, services such as doctor-led DNA testing, acupuncture, reflexology, growth factor therapy, red light therapy, and layered molecular hair repair will be offered alongside expert colour and cutting. Clients can also access bespoke scalp-boosting injectables, PEMF grounding technology, infrared recovery, and a curated wellness programme from salon partners including British Beauty Council Patron Current Body, Dyson, evo and Calecim.

AEVUM embodies the future of beauty – a new era of luxury hair care where science, artistry, and wellbeing come together.

The salon opens on Monday 6th October and appointments can be booked here.

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