You might have been using social media to convert your community to consumers for years now. But, have you been harnessing the power of digital advertising properly? 

The British Beauty Council and Meta have launched a new learning path that highlights all of the information you need to pull off social selling, ad delivery and paid-for content seamlessly.

The influence of digital marketing is becoming increasingly apparent as more consumers use their devices to connect with, browse and shop from their favourite beauty brands. 

In its recent report on e-commerce and social selling within DTC brands, WGSN notes that: ‘Global social selling is booming and expected to surpass e-commerce growth threefold by 2025. Meanwhile, the global social commerce market is projected to reach $1.2tn by 2025.’ With rocketing predictions, it’s clear that a best-in-class digital campaign is key to sustained growth within millennial and Gen Z customer bases. 

The Meta Blueprint, which is part of a wider collection of training workshops, is specifically designed to give small and medium beauty businesses the resources they need to nurture digital advertising in new ways.

Covering campaign set-up, creative ideation and scaling your business, the Meta Blueprint learning path covers all of the areas of innovation you need to boost your business. Whether you need to brush up on privacy and data usage limitations in advertising or want to learn how to stay on top of the ever-changing algorithm, the online webinars will provide you with the key takeaways. 

The skills covered in the Meta Blueprint learning path are already being harnessed by leading and indie beauty brands. 

Bread Beauty Supply burst onto everyone’s feeds back in 2020, when bricks and mortar were killed by Covid. Since then, the Australian curl-care brand has cultivated a loyal digital consumer base thanks to Instagram how-tos and a sustained creative aesthetic.

L’Occitane also successfully tried its hand in the US with the launch of MyL’Occitane, a digital selling platform that was publicised on Instagram. Despite having to close 75% of its stores in the pandemic, the brand reported US sales were up by 13% between 2021 and 2022, with digital selling playing a key role. 

So, carve some time out of your schedule to sit down and take advantage of the Beyond Beauty Meta Blueprint.

As part of a wider Beyond Beauty campaign, Meta is hosting an in-person fireside chat during British Beauty Week. 

Knowing that video makes up 50% of the time people spend on Facebook, and Reels make up more than 20% of the time people spend on Instagram, the event will teach you how to ensure your content comes out on top. 

Join the team to explore how consumer behaviours on and off our platforms have shifted and discover the latest trends and insights about video across Facebook and Instagram.

Full details of our agenda featuring vibrant keynotes, a fireside chat with an inspiring creator, and an interactive Reels School will be shared soon.