Known as the ‘Oscars’ of the fragrance industry, the 28th annual Fragrance Foundation UK Awards 2020 took place virtually with over 300 watching the ceremony via the Fragrance Foundation YouTube platform.
”We were delighted that first “Virtual” Fragrance Foundation Awards received much support and positive feedback, trying to bring it to life and make it engaging despite all of the challenges was so important. Filming over 100 finalists was a big task but really helped in the build up to the awards. The night itself I’m told that although virtual made so many feel connected, lets hope next year we can all be together again.” Linda Key Jackson – CEO The Fragrance Foundation UK
Announced first were The Fragrance Foundation UK Jasmine Award winners:
Creativity – Harvey Nichols – Rakes Sense – Harvey Nichols ‘In the Air’ in collaboration with Rakes
Literary Piece – Amanda Carr – Rakes Progress – Fragrant New World
Practical Guide – Alice Du Parcq – Glamour Magazine – Message in Bottle
Rising Star – Sophie Elkan – OX Magazine – The Scents of Britain: Penhaligons
Short Piece – Fiona Embleton – marieclaire.co.uk – Cancer Stole My Mother’s Scent
Winners include:
- Best New Fragrance Men: Le Labo, Baie 19
- Best New Fragrance Women: Yves Saint Laurent, Libre
- Best New Independent Fragrance: Floris, Vert Fougére Eau de Parfum
- Best New Interior Fragrance: Cire Trudon, Ernesto
- Best new Design & Packaging: Gucci, The Luxury Collection: The Alchemist’s Garden
- Innovation Award: Lancôme, Idôle
You can see the full list of winners here.
