Millie Bobby Brown has purchased a majority stake in her beauty brand Florence by Mills, from beauty incubator Beach House Group who helped develop and launch the line last year.
Millie Bobby Brown launched the Florence by Mills in 2019, in partnership with Beach House Group – the company behind Kendall Jenners Moon Oral Care Deal.
“I feel really fortunate to have been able to realize my dream of creating a beauty and skin-care brand for my generation that represents so many things that are important to me,” the 16-year-old English actress said in a statement. “I have learned so much this past year, and I’m forever grateful for the support I have been provided in order to explore, develop and establish Florence by Mills as a desirable brand. I look forward to this next phase of evolving the Florence by Mills brand globally in new and unique ways.”
Florence by Mills is available at retailers Ulta Beauty, Boots, Douglas, ASOS, Nocibé, Beauty Bay and Look Fantastic.