20th June 2018
wildcrafted

Emerging Trend: Wildcrafted Beauty by Pretty Analytics

“Farm to table” eating is a concept we see digging its roots deeper into the beauty industry. It’s about creating a sustainable, transparent and traceable journey […]
18th June 2018
Can Beauty be a key...

Can beauty be a key to social reintegration for women after prison?

Was interested to read a feature by Lexy Lebsack that talks about the role beauty is starting to play in supporting female prisoner reform in the […]
16th June 2018

the indie beauty boom

Indie beauty is set for global expansion and here in the UK, showcasing British independent brands is on the rise. Sarirah Hamid, founder of Pretty Analytics, […]
15th June 2018
The Cotton Bud Project

The Cotton Bud Project

Spotted in The Telegraph & WWF UK : more cotton buds are thrown away each year in the UK – 13.2 billion – than any other European […]
13th June 2018
Male Makeup : Challenging Traditional Makeup Standards

Male Makeup : Challenging Traditional Beauty Standards by Pretty Analytics

Challenging traditions of masculinity, social and gender norms, male grooming is expanding within beauty. According to a Statista report[1], the male grooming market has increased by […]
11th June 2018
Ally Journey

Amly journey By Kerry Moore

My journey to launching a skincare brand has perhaps not been a traditional one. I originally planned to be a doctor, then after a (very) brief […]
9th June 2018
Queen's Birthday Honours

The Queen’s Birthday Honours 2018

Applauds three beauty luminaries for inclusion on the Queen’s Birthday Honours list this year: a CBE for Jo Malone for services to the economy & the GREAT […]
7th June 2018
The Plastic-Free Beauty Conversation

The Plastic-Free Beauty Conversation by Pretty Analytics

Scientists at the Dame Ellen McArthur Foundation have calculated that approximately 78 million tonnes of plastics are being produced every year. With only a shocking 14% […]
5th June 2018
Decoded Future

Decoded Future: a summit to empower change-makers

Innovation research and trends experts Stylus have announced an inaugural innovation summit, Decoded Future – the ultimate gathering for brands, retailers, tech companies and start ups […]
1st June 2018
Next on the banned list?

Next on the banned list?

There’s one for every part of the body, every kind of complexion & conceivable form of makeup/dirt removal – not to mention those that make light […]
30th May 2018
Online Beauty Brands Forecast to Grow 65.9% by 2022

Online Beauty Brands Forecast to Grow 65.9% by 2022

While high street stores remain the primary purchase channel for health and beauty products, Report Linker say spend will continue to grow online in the coming years. Investments […]
25th May 2018
Safety in Beauty

Safety in beauty

Safety in Beauty are a Public Awareness Campaign founded in 2013 to educate & empower the public to make safer choices in beauty/cosmetic/aesthetics treatments. Safety in […]
22nd May 2018
Avon Talking

Avon talking!

British Beauty Council loved the insightful ‘Smarter beauty’ presentation given by Avon UK early May at White City House where the BBC and BeautyMART’s very own Millie […]
17th May 2018
Bioplastics

Are BioPlastics the Magic Bullet for the Plastic Crisis?

The race is on to create oil-free plastic packaging that won’t harm our environment. We’ve been following the development of bioplastics, an industry predicted to be worth some […]
15th May 2018
Just Add Beauty Your brand with the best of beauty

Just Add Beauty

Just Add Beauty is a new fashion and beauty retailing concept developed by an ex-Grazia Beauty Editor.  Samantha Freedman explains how it pairs beauty with likeminded […]
4th May 2018
Argos Eau de Catalogue

Argos Eau de Catalogue

6 April We heard that a new fragrance touched down on counters this week, but not on conventional perfumery counters – no, this one could be […]
4th May 2018
Transcending Scents

Transcending Scent

Anita Bhagwandas, winner of this year’s Fragrance Foundation/Jasmine Award literary prize for her feature Transcending Scent in Stylist Magazine, told us about her inspiration for this […]
4th May 2018
Beauty Employment Rise

Beauty Employment Rise

The beauty and hair industry was estimated to added 50k jobs to the UK economy in 2017 and we are interested to hear whether this encouraging […]
4th May 2018
Gender Pay Gap

Gender Pay Gap

16 April Drapers Online have published an excellent update on the gender pay gap. The report gives a comprehensive breakdown on how fashion/beauty, accessory and footwear […]
15th April 2018
Creative Head

Creative Head Hair Icon Nominees Agreed

Nominees for Creative Head Magazine’s 2018 Most Wanted Hair Icon have been agreed. Out of 60 shortlisted influencers the final 10 have been announced as Eugene […]