New stats from Superdrug seem to suggest high profile beauty ambassadors of a certain age are helping women feel more confident in their forties and beyond.
The retailer’s LifePlus report revealed that only 28% of women over 40 were worried about getting wrinkles and 19% feared not being attractive anymore.
More than half the respondents revealed they worried about losing their memory, while just 16% were concerned about their grey hairs.