The British Beauty Council is supported by a group of industry influencers who enable the organisation to continue to drive positive change in the hair, beauty and wellness industry.
British skincare brand Wildsmith Skin have recently become a Patron of the organisation, and General Manager, Katherine Pye spoke exclusively with the British Beauty Council about the brand, and why they wanted to become a Patron.
As a new Patron, it would be great to find out more about Wildsmith Skin:
Wildsmith Skin is a British performance skincare brand. We describe ourselves as powered by plants and measured by science meaning our products are a blend of plant-derived and nutrient-rich botanicals, powered with the latest bioactives and tested through rigorous clinical trials. We are formulated for people who demand natural products with evidence-based results and were created on the Heckfield Estate in Hampshire for the Bothy, our first Wildsmith Spa.
We launched our retail offering in 2018, partnering with three of London’s most iconic stores – Harrods, Fortnum&Mason and John Bell & Croyden. We were lucky enough to be picked up by Joyce Beauty in Hong Kong, and most recently we have launched into Canada with SSENSE and Germany with our EU website. Our award-winning Nourishing Cleansing Balm is gaining iconic status in these markets and has been coined a spa in a jar, for its incredible sensorial experience and effective cleansing.
What areas of the British beauty industry excite you most?
The Sustainable Beauty Coalition is an area that we are particularly looking to embed ourselves in, we were one of the first luxury beauty brands to introduce fully compostable mycelium into our packaging range, sustainability is at the heart of our brand. Being part of the British Beauty Council means we can collaborate with brands on a wider and deeper scale, opening up opportunities to innovate in packaging, ingredients and supply chain, truly bringing our customers something unique and thoughtful.
As we start to roll out our Wildsmith Spas to a global audience (starting with the Bothy at Heckfield Place later this year), education is fundamental to both our practitioners and guests wellbeing, we are in awe of the policy work that has been done by the British Beauty Council in this area, making such huge step changes with lobbying and campaigning for therapists, stylists etc. We are keen to show our support for the industry by partnering with those that are game changing the way that the industry is perceived.
Why do you think that the British Beauty Council is so valuable for today’s beauty industry?
For so long, the incredible contributions that the beauty industry has made, not only to the economy but people’s lives, has gone largely unnoticed by those not in it. Now, with the persistent and persuasive work that the British Beauty Council has tirelessly been doing, we come together as a collective of brilliant minds, entrepreneurs, business owners, practitioners, to educate current and future generations on the empowering qualities of the business.
