VIEVE announce first pop-up

by | Oct 25, 2021

VIEVE, founded by British Beauty Council Advisory Board Member Jamie Genevieve, has announced their first pop-up!

Date: 29th October – 5th November

Location: Princes Square, Glasgow

 

What is VIEVE

VIEVE was born from an innate passion for artistry and a deep understanding of the positive impact makeup can have. It’s high performance, aspirational yet accessible, created by makeup pro and beloved beauty digital creator, Jamie Genevieve.

 

 

 

”There was a feeling of being overwhelmed with choice so it was important to me as I developed the brand that VIEVE was a collaborative process guided by my audience. I knew I had to create something that felt effortless but still delivered.”

Jamie Genevieve

 

Announcing the pop-up on Instagram, VIEVE soon garnered hundreds of comments of excitement, including support from Sali Hughes and Lisa Potter-Dixon amongst many others. One comment reads “I am so there with Bells on 🔔🔔🔔”, another already asking for more pop-ups across the UK.

 

VIEVE will be opening it’s physical doors for the first time in Glasgow at the end of this week!

Follow @VIEVEMuse on Instagram.

Related reads:

Mass vs Prestige: How were people shopping for beauty in 2024? 

Mass vs Prestige: How were people shopping for beauty in 2024? 

Over the past five years, consumers have been trading up on their beauty buys opting to splash the cash – did 2024 buck this trend? Mass beauty has been under threat from increasing consumer spend on prestige products. So much so, brands have given their entry-price...

For more information, check out:

THE NEWS YOU NEED TO KNOW

Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: