In a global market study* on face masks, Persistence Marketing reveal that this sector of the market will experience even greater growth over the next 7 years.
The Asian-Pacific market will remain the biggest consumer of face masks (and that’s excluding Japan), this is thought to be due to the region’s improving economic vigour and that consumers now have greater disposable incomes.
It’s no coincidence, either, that many of the most innovative mask manufacturers are based in this part of the world.
Peel-off, cream and clay masks are the sector bestsellers and are predicted to continue to be, but sheet and warm oil masks will carry on appearing, evolving and selling well in line with our need for convenient and easy beauty solutions that fit into ever busier lives.
