Part one of our action plan for the British beauty business, following our overview post on how we plan to practically deliver on our manifesto, is about reputation – which many in our business feel can only be improved.
REPUTATION
With this pillar, we will promote the British beauty industry as a highly profitable, world-leading business, and champion future-proofing initiatives to ensure its ongoing success in these ways:
- By fostering relationships with careers journalists to increase the profile of British beauty professions in the media.
- By raising the profile of the British beauty industry with key stakeholders and influencers such as careers advisors, schools, universities, and government.
- By commissioning and publishing research reports to inform, spark debate, contribute new ideas and highlight the value of the British beauty industry, both to the UK economy and the local communities in which they operate.
- By engaging consumer interest in the British beauty industry through strategic use of glamourous, successful influencers and entrepreneurs.
- By creating alliances and building links with other high profile and respected organisations in fashion/creative/visual arts to position the British beauty industry alongside these sectors.
- By organising a series of prestigious, high profile, industry-focused events and competitions.
- By working with relevant stakeholder communities to establish a cohesive vision for the industry’s future, with common goals.
