No7 have launched a ‘game-changing’ diagnostic service, which gives customers personalised skincare and cosmetic recommendations. The new service will allow shoppers to make better-informed decisions about their skincare and cosmetic routines, based on scientific analysis of their own skin.
The No7 Pro Derm Scan service is free for shoppers, and uses a hand-held diagnostic device which analyses skin tone and condition. The launch comes after research from the brand found that, of 2,000 women, 75% only use one third of their skincare and makeup, with 86% confirming that they’ve bought a skincare product only to try it and find that it doesn’t suit their skin.
The technology has taken six years to develop and is a result of a partnership with Canadian technology firm FitSkin® with the assistance of Prof. Rod Hay, Consultant Dermatologist. Powered by FitSkin®, the technology captures images of the skin at 30 times magnification, and uses machine learning technology to evaluate the results, which then aid No7 Beauty Advisors in recommending the best skincare and cosmetics products and regime.
Suitable for all skin tones, No7 Pro Derm Scan recreates the controlled setting of a scientific laboratory to analyse skin, providing highly accurate images and measurements. The tool is designed to deliver high-resolution scanning which can detect subtle changes to the skin, and skin features smaller than 0.02mm (five times smaller than a human hair), before they become apparent to the naked eye. It uses a wealth of scientific research and expertise to analyse the results of the scans and provide the customer with personalised skin scores for key skin measures. Twenty million skin areas are analysed per scan, to provide scientifically validated analysis of skin tone and four skin parameters: fine lines and wrinkles, pores, oil balance and hydration.
“No7’s Pro Derm Scan service is a game-changer, bringing skin analysis technology with a human touch to the high street. Through a personalised consultation with our No7 Beauty Advisors, No7 consumers will be able to see their skin like never before, understand how their skin is performing, and receive expert advice on the right skincare and cosmetics products and regimes for their skin.
We are delivering a significant step-change in consumers’ experience of skin diagnostics and their understanding of their own skin, by continuing to bring even more personalised services to consumers, underpinned by our scientific credibility and skin expertise.”
– Kirandeep Sandhu, No7 Global Skincare Innovation Manager
The service is available in 459 Boots stores nationwide and appointments can be booked online at Boots.com/no7-pro-derm-scan from Wednesday 6th April 2022.
