Oxford Street announce sustainability campaign to drive positive change

by | Apr 4, 2022

Oxford Street have announced the launch of the ‘BEYOND NOW Weekender’ – following 2021’s BEYOND NOW campaign, which aligns with World Earth Day on the 22nd April.

30 of Oxford Street’s most iconic stores are set to take part in the Weekender, taking a united stand with the commitment to drive positive change in the way we shop and socialise.


From Friday 22nd to Sunday 24th April, the stores participating in the campaign will offer shoppers innovative experiences, events and workshops, as well as the opportunity to discover new responsible product launches and behind-the-scenes tours.


Oxford Street are encouraging everyone to make a pledge to shop and socialise more responsibly, a #MyBeyondNowPromise. For the Beyond Now Weekender campaign, they have also collaborated with #TogetherBand and artist Morag Myerscough to create and install hundreds of colourful flags, all made from recycled ocean plastic.


In-store activations include:

  • Boots
    • Boots will be running in-store events throughout the campaign focusing on plastic free periods, as well as highlighting their recycling scheme.
  • John Lewis & Partners
    • Multiple activities will be taking place in-store, as well as their recycling scheme which encourages shoppers to bring their empty beauty packaging in to receive £10 off their next beauty purchase.
  • LUSH
    • Visitors can book an ethical tour of the store offering behind-the-scenes product invention, insights and generous samples exclusively stocked in the Oxford Street store from 14th – 24th April.
  • Selfridges
    • As part of their Project Earth commitment to explore circular retail models and experiences, Selfridges supports customers to change the way they shop through resale, rental, repair and refill.
  • The Body Shop
    • The Body Shop’s refill station features 12 best-loved shower gels, shampoos, conditioners and hand washes. The store also has a Return.Recycle.Repeat scheme which caters to packaging that is traditionally classified as ‘hard-to-recycle’ (such as pumps, plastic pouches, pipettes, lip gloss tubes and mascaras), keeping them away from landfill or incineration and instead giving them a second life.

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