L’OCCITANE encourage customers to ‘fill for the future’ with Green Day Weekend initiative

by | May 23, 2022

Taking place from 26th to 29th May, L’OCCITANE’s Green Day Weekend is encouraging customers to make a sustainable swap to eco-refills.

As part of the Green Day Weekend initiative, L’OCCITANE have partnered with marine conservation charity Surfers Against Sewage, and will be donating £5 from every eco-refill purchased across the weekend. The charity works on a variety of environmental causes and issues, including climate change and plastic pollution.

 

The commitment to lessen environmental impact has been an integral element for the brand since 1976, when founder Olivier Baussan encouraged his customers to refill and reuse their glass bottles, or to return them to be recycled at a local facility in Nice.

 

L’OCCITANE first launched their eco-refills in 2008, which on-average use 85% less plastic than bottles, and reportedly save the brand 200 tons of plastic a year. To further their commitment to reducing waste, in 2019 L’OCCITANE launched their partnership with TerraCycle, which enables customers to return beauty empties in-store to be recycled.

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