Beauty and wellbeing company, KMI Brands, marks three decades of ‘creating unique brands with purpose’ with a planet-friendly agenda for future development
This April, Ted Baker licence partner and creator of Noughty and Plantopia has turned 30. To mark the milestone, KMI Brands has set four key goals for sustainable development.
Inspired by the UN Sustainability Development Goals, the parent business is aiming to focus on the planet, eco-systems, circularity and people.
On the anniversary, and the new benchmarks, Rachel Parsonage, CEO of KMI Brands said: ‘Our commitment to Living Life Beautifully defines our sustainability agenda to support and protect people and planet. This also acts as a compass for our employees, our suppliers, and our partners, outlining KMI Brands’ measurable agenda and holds us accountable for progress and action.’
Whilst the business has worked towards protecting the planet through working with the likes of Cruelty-Free International and Ocean Waste Plastic, it’s taking its commitments one step further via a submission to B Corp.
‘I am so proud to confirm KMI Brands have submitted their B Corp assessment and to be part of this amazing journey. It has taken 12 months to work through the assessment ensuring we meet the strict standards of B Corp – balancing profit with people and planet. We look forward to continuing the B Corp journey,” says Victoria Cushing.
Cushing, Product Director, has also been appointed to the British Beauty Council’s Sustainable Beauty Coalition Advisory Committee. ‘Victoria’s voice and expertise along with the rest of the Coalition’s industry experts, brand owners and representatives will help shape and influence the future of sustainable beauty in the UK as a catalyst for change,’ the brand noted, going on to say: ‘Together, we look forward to proactively collaborating with other bodies to coordinate and accelerate the beauty industry response to sustainability.’
As part of its four key focuses, the team has set out eight measurable benchmarks across its business and brands:
- 100% Plastic Neutral by 2025
- Working throughout the industry to drive change from large raw ingredient suppliers to farmer level with investment in 10 regeneration projects at a farmer level by 2030
- 20% less packaging (in weight) by 2030
- Zero Waste to landfill by 2030
- Traceability of KMI’s whole supply chain by 2030
- All packaging material to be recyclable or compostable by 2030
- 95+% biodegradable formulas by 2030Net Zero GHG emissions by 2050
- Net Zero GHG emissions by 2050
