While Mintel’s data reveals that one in four 16 to 24 year-olds bought one eyeshdow palette in 2017, and there’s still good evidence of new palette launches (notably a new 42-shade treasure by beauty bay) some believe that this format for presenting eye colours alone is on the way out.
While the palette is a great portable concept for makeup, it’s thought that we will see it evolve to cross silos as a generic tray for all makeup rather than just eyes.
That way palettes can be customisable (so no more buying an entire palette just to get the one or two shades you like), refillable and – importantly – generate zero-waste and be recyclable.
Companies leading the way on this are Kjaer Weis and Inglot Cosmetics.
