Pinterest’s predictions for the two biggest hair colour trends next year – based on the 175 billion ideas pinned on the site this year by the 250 million people who visit it each month – are grey and pastel.
Pins for “going grey” increased by 879% this year, while searches for “lilac hair” were up by 1,077%.
Beyond colour Pinterest predicts that short above-the-brow cropped ‘baby’ fringes will return, based on a 51% search increase over 2018.