Hair industry icon Adam Reed has launched ARKIVE Headcare, which vows to make a difference to your head – both physically and mentally.
ARKIVE launched with 11 products, including nourishing and preventative treatments, everyday cleansers and conditioners, and high-performance styling products. Adam, and ARKIVE Headcare Brand Manager El, spoke with British Beauty Council CEO Millie Kendall OBE live on Instagram about the journey to launching the brand, the significance of the branding, and what the future looks like for ARKIVE Headcare.
“Anyone that knows me, and knows Fournier Street, knows that I’ve always said it’s for the curiously creative and the creatively curious, and really that’s what the whole thing is about.”
– Adam Reed
Speaking on launching the brand, in co-creation with British Beauty Council Patrons Matrix, Adam discusses the unique opportunity they found themselves in, with the worldwide feeling of uncertainty acting as a catalyst for what the brand has become. Adam explains that Headcare is all about the day-to-day ritualisation of practical things.
During their conversation, Millie describes the scent of the products as “incredibly special”. With a true fragrance lover at its helm, this is no surprise. The launch lineup has two signature scents: NO ONE ELSIE, which is described as smelling how “catching up with an old friend feels: uplifting, unparalleled and good for the soul”, and is a heartwarming nod to Adam’s grandmother; and FUTURE BLOOM, which aims to mimic “that of a sun-soaked summer that feels liberating, luminous and full of potential”.