Boots launch accessibility toolbar for a more inclusive online shopping experience

by | Feb 18, 2022

Boots has launched a suite of digital accessibility and language tools on boots.com to provide a more inclusive experience for those who face difficulties when shopping online.

As the first retailer in the UK to offer the Recite Me technology on its online store, Boots customers are able to customise their digital shopping experience, which aims to make the site easier to navigate and interact with. Over 13 million people in the UK experience barriers when they’re online shopping. One example of how the Recite Me technology can help is through changing font size, isolating sentences and swapping colours of pages, to make it easier for customers to read. 

 

The Recite Me accessibility toolbar also includes screen reading functionality, multiple reading aids, customisable styling options and an on-demand live translation feature that boasts more than 100 languages, including 35 texts-to-speech. These features give the control to customers in how they interact and view content to suit their individual needs.

 

“We are delighted to be launching this market-first technology to boots.com, helping customers to customise the site to suit their own needs. The launch of the Recite Me accessibility tools help those customers who find it more challenging to shop online to browse, shop and manage their accounts hassle free.”

– Paula Bobbett, Director of E-Commerce at Boots UK

 

To explore the accessibility support Boots now provides head to boots.com and click the Accessibility Toolbar option at the top of the homepage.  

 

Related reads:

Ulta Beauty acquires UK retailer Space NK

Ulta Beauty acquires UK retailer Space NK

American beauty retailer, Ulta Beauty, has acquired Space NK as part of a strategy to ‘enter the growing UK market with a successful and growing brand’  In an announcement this morning Manzita Capital, current owner of the beauty retailer, confirmed its sale to Ulta...

Tariffs update: Japan and South Korea set to face higher import tariffs

Tariffs update: Japan and South Korea set to face higher import tariffs

Back in April, President Donald Trump announced a litany of proposed tariffs. Following a 90 day delay period, the President has now announced new tariffs for countries including Japan and South Korea, whilst also pushing his deadline for imposing other measures back....

Hairdressers Journal announces winners to its annual business awards

Hairdressers Journal announces winners to its annual business awards

Earlier this week, hair salons up-and-down the UK were celebrated for doing great business at the British Hairdressing Business Awards Each year, the British Hairdressing Business Awards spotlights the salons leading the way when it comes to running a top-notch...

THE NEWS YOU NEED TO KNOW

Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: