Boots has launched a suite of digital accessibility and language tools on boots.com to provide a more inclusive experience for those who face difficulties when shopping online.
As the first retailer in the UK to offer the Recite Me technology on its online store, Boots customers are able to customise their digital shopping experience, which aims to make the site easier to navigate and interact with. Over 13 million people in the UK experience barriers when they’re online shopping. One example of how the Recite Me technology can help is through changing font size, isolating sentences and swapping colours of pages, to make it easier for customers to read.
The Recite Me accessibility toolbar also includes screen reading functionality, multiple reading aids, customisable styling options and an on-demand live translation feature that boasts more than 100 languages, including 35 texts-to-speech. These features give the control to customers in how they interact and view content to suit their individual needs.
“We are delighted to be launching this market-first technology to boots.com, helping customers to customise the site to suit their own needs. The launch of the Recite Me accessibility tools help those customers who find it more challenging to shop online to browse, shop and manage their accounts hassle free.”
– Paula Bobbett, Director of E-Commerce at Boots UK