#HairTheLove2022: More Than ‘Just’ a Haircut

by | Feb 11, 2022

New research from L’Oréal Professional Products Division has shown that the close relationship formed by women and their hair stylists is so strong that 1 in 5 have been seeing them for over 11 years.

The research was commissioned by L’Oréal Professional Products Division to mark the fourth year of their Hair the Love campaign which aims to shine a light on the value of the hairdressing industry and the positive impact that hairdressers can have on people’s physical and mental wellbeing.


L’Oréal is calling for everyone to share the love with their hairdresser and salon this February by posting on their social media feeds using #HAIRTHELOVE2022, to show their stylist how much they appreciate them. The Hair the Love campaign will see L’Oréal Professional Products donate £1 for every Instagram feed post shared using the hashtag #HAIRTHELOVE2022*.


To celebrate the launch of the Hair the Love campaign, British Beauty Council Advisory Board Member Sonia Haria will be live on the British Beauty Council’s Instagram account (@britishbeautycouncil) on Monday 14th February at 18:30, speaking with TV presenter Emma Willis and hairdresser Louis Byrne, who has been working with Emma for more than eight years.


“When I sit down in the salon chair, depending on how I am feeling that day I can sit there and be quiet and not have to talk or I can let it all out and it feels like therapy. The relationship between a client and a hairdresser is an important relationship that can make you feel good on the inside. I walk away feeling lifted and with a changed mindset.”

– Emma Willis


The Hair the Love campaign is supported by a wide range of celebrities and their hairdressers including singer and songwriter Pixie Lott, who has been with her hairdresser Larry King for 12 years. Echoing the sentiment of the research, Pixie said: “There definitely has to be a lot of trust between you and your hairdresser because it’s a big deal. Over the past 12 years the thing that has given me the most confidence has been embracing my natural hair and I definitely wouldn’t have done it had I not worked with Larry. It is like therapy, you can just spill out how you are feeling.”


“Hairdressers can transform people’s lives and have an immensely positive impact on society’s wellbeing. Our research has shown that people believe that having their hair done professionally supports their mental health and wellbeing.It’s a view shared by our ‘Hair The Love’ celebrities like Emma Willis and Pixie Lott. Both explained how their hairdresser inspires confidence and ‘lifts’ them – so a visit to the salon is so good for us all.
The pandemic has also proved just how important the relationship between clients and their hairdresser is and the ‘Hair The Love’ campaign is about celebrating just how much we appreciate our hairdresser and calls for everyone to post on social, tag their hairdresser and amplify the love.”

– Béatrice Dautzenberg, Managing Director L’Oréal Professional Products Division UK & Ireland


L’Oréal Professional Products polled 2,000 British people to find out about the closeness of their relationship to their hairdresser and the role that salons play within communities. 74% of females agree that having their hair done professionally supports their mental health and wellbeing with a quarter saying that they missed their regular hair appointments in lockdown. As a result, a third said they appreciated their hairdresser more now than they had pre pandemic.


“Hairdressers not only make people look and feel good, but they also contribute a lot to the economy. In fact, hairdressing services are the largest contributor to the British beauty economy.
So we also want to highlight what an incredible career hairdressing offers. L’Oréal has partnered with hairdressers for more than 110 years and we are committed to supporting the bright future of an industry full of creative artists who are setting beauty trends and travelling the world. We are excited to welcome the next generation of apprentices and students and encourage everyone to discover this truly inspiring vocation. Author and broadcaster Lemn Sissay, who features in the ‘Hair The Love’ film, told us that he believes hair salons are the most creative place on the high street.
We are so grateful to all of our power couples who are part of the ‘Hair The Love’ video for helping us to share the love and celebrate this beautiful industry, and to all hairdressers for the vital role they are playing within their communities.”

– Béatrice Dautzenberg, Managing Director L’Oréal Professional Products Division UK & Ireland


How To Get Involved with the Hair The Love Campaign

The #HAIRTHELOVE2022 campaign is not only about championing hairdressers and how they support clients each day, but also about supporting the most vulnerable hairdressing professionals through a charity partnership with the Hair and Beauty Charity. L’Oréal Professional Products is a long-standing partner of the Hair and Beauty Charity for over 50 Years and the Hair The Love campaign will see L’Oréal Professional Products donate £1 for every social post shared using #HAIRTHELOVE2022.*

Salons, stylists and the general public can all support the campaign by posting on social feeds using #HAIRTHELOVE2022 and celebrating their hairdresser or client.

*Post using #HairTheLove2022 to your feed on your public Instagram account before March 31st 2022 . For each qualifying post in relation to the campaign during this time period, L’Oréal Professional Products will donate £1 to the Hair & Beauty Charity up to a total of £10,000. Please see https://www.hji.co.uk/terms-and-conditions/ for full T&Cs. Promoter: L’Oréal (U.K.) Limited. Hair & Beauty Charity, registered charity no. 1166298.


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