The Winners of the Fragrance Foundation UK Awards 2021

by | Oct 11, 2021

Known as the ‘Oscars’ of the fragrance industry, the 29th annual Fragrance Foundation UK Awards 2021 took place at The Brewery in the City of London. With a room full of fragrance lovers, it was a wonderful celebration after the unprecedented of times of the last 18 months.

So, who took home an award? 

Media Campaign

  •  Playboy – Make the Cover

Design & Packaging

  •  Formula 1 Fragrances Engineered Collection

Interior Fragrance

  •  Diptyque – Moonlit Fir

Independent Fragrance

  •  Floral Street – Arizona Bloom

Perfume Extraordinaire

  •  Matiére Premiére

Readers’ Choice

  • Chanel – Coco Mademoiselle Eau Privée

People’s Choice

  •  Chanel – Coco Mademoiselle Eau Privée


  •  Nakuna Helsinki


  •  Floral Street – Scent School in a Box

Limited Distribution – Women

  •  Byredo – Unnamed Limited Edition

Limited Distribution – Men

  • Byredo – Unnamed Limited Edition

Online Retailer of the Year

  •  The Perfume Shop

Retailer of the Year

  • Harrods

Best New Fragrance – Women

  •  Tom Ford – Black Orchid Valentino – Voce Viva

Best New Fragrance – Men

  • Carolina Herrera – Bad Boy

Ultimate Launch

  •  Armani – Giorgio Armani My Way


Click here to find out more about the Fragrance Foundation Awards.

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