Liberty London launch the Beauty Drop

by | Oct 6, 2021

Liberty have announced they’re launching a beauty subscription service, which has a fully redeemable monthly fee.

Announcing the news on their social media channels, the Liberty Beauty Team soon elicited lots of excited responses from the heritage brands customer base.


So what is the Beauty Drop, and how does it work? 

Suggesting you think of the Beauty Drop as your ‘personal beauty bank account, but with a lot of extra perks’, the Liberty team explain how the Beauty Drop works:

  1. Subscribe
    • Sign up for £20 a month (fully redeemable against future purchases)
    • Receive four amazing discovery boxes per year, expertly curated by the Liberty Beauty Buyers and packed with the products we think you’ll love
    • Get FREE delivery on all beauty orders
  2. Bank
    • Spend your monthly fee on beauty, anytime, or let it roll over and save up for that special purchase
    • Earn points every time you shop that we’ll convert into vouchers – that means even more rewards when you spend
  3. Discover
    • Receive a free beauty box every three months with must-try product and worth over £300 a year
    • Expert advice and exclusive how-to videos, on demand
    • Access to our like-minded beauty community
    • Member-only offers and exclusive rewards


To discover more, and to become a founding member, click here.

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